Salesforce Marketing Cloud Specialist

Key Responsibilities Architect and manage member journeys in Salesforce Marketing Cloud Journey Builder, utilizing workflow automations and SQL as necessary Build and maintain data extensions based on advanced segmentation strategies and SQL queries Build emails with dynamic content to personalize messaging, utilizing AMPscript where necessary Manage list uploads, conduct testing, and deploy emails and SMS messages Create forms and associated landing pages utilizing HTML as necessary Collaborate with the Data Team to integrate Marketing Cloud with Salesforce CRM and other systems Develop journey, campaign and A/B testing reports to guide continuous improvement and decision making Oversee deliverability monitoring and marketing data hygiene Partner with members of the Data, Marketing, IT, Product, Services, and Account Management Teams on data flows, campaigns and projects Stay up to date on Marketing Cloud features, best practices, and email marketing compliance Other related duties and projects as assigned This role designs and manages data-driven, automated journeys to ensure the right messages reach the right members at the right time, driving engagement and influencing behavior across channels.

Welcome to ONE! While were headquartered in sunny Arizona, weve always got travel on our minds. Were in the business of creating transformational technology and business solutions using our decades of expertise creating unique travel programs and products combined with next generation technology. The Salesforce Marketing Cloud Specialist is responsible for architecting and executing the backbone of our digital marketing efforts. This role designs and manages data-driven, automated journeys to ensure the right messages reach the right members at the right time, driving engagement and influencing behavior across channels. This opportunity is an onsite role located in Scottsdale, AZ. Key Responsibilities Architect and manage member journeys in Salesforce Marketing Cloud Journey Builder, utilizing workflow automations and SQL as necessary Build and maintain data extensions based on advanced segmentation strategies and SQL queries Build emails with dynamic content to personalize messaging, utilizing AMPscript where necessary Manage list uploads, conduct testing, and deploy emails and SMS messages Create forms and associated landing pages utilizing HTML as necessary Collaborate with the Data Team to integrate Marketing Cloud with Salesforce CRM and other systems Develop journey, campaign and A/B testing reports to guide continuous improvement and decision making Oversee deliverability monitoring and marketing data hygiene Partner with members of the Data, Marketing, IT, Product, Services, and Account Management Teams on data flows, campaigns and projects Stay up to date on Marketing Cloud features, best practices, and email marketing compliance Other related duties and projects as assigned