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Salesforce Marketing Cloud Specialist

George Mason University

Fairfax, Virginia

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JOB DETAILS
SKILLS
Analysis Skills, Automation, Background Investigation, Best Practices, Business Administration, Campaigns, Channel Marketing, Channel Support, Classification Technology, Cloud Computing, Computer Science, Continuous Improvement, Cross-Functional, Customer Relationship Management (CRM), Data Management, Data Modeling, Employee Retention, Family Educational Rights and Privacy Act (FERPA), Financial Aid, Financial Services, Identify Issues, Information Systems/Technology IS/IT Administration, Information Technology & Information Systems, Marketing, Marketing Communications, Marketing Metrics, Meet Sales Quota, Operational Support, Performance Analysis, Process Improvement, Regulatory Compliance, Release Notes, Reporting Dashboards, Salesforce.com, Strategic Planning, Student Admissions, Student Services, Systems Administration/Management, Testing, User Groups
LOCATION
Fairfax, Virginia
POSTED
5 days ago
Department: Cross Functional

Classification: Info Technology Spec 2

Job Category: Classified Staff

Job Type: Full-Time

Work Schedule: Full-time (1.0 FTE, 40 hrs/wk)

Location: Fairfax, VA

Workplace Type: Hybrid Eligible

Sponsorship Eligibility: Not eligible for visa sponsorship

Pay Band: 05

Salary: Salary commensurate with education and experience

Criminal Background Check: Yes

About the Department:

In collaboration with the George Mason University community, and as part of the Office of the Provost, the Division for Enrollment Management optimizes student recruitment and retention by developing and implementing strategic enrollment plans, overseeing the admissions process, providing financial aid services, and managing the Mason Student Services Center-a centralized student services resource. The Division's activities support the achievement of institutional enrollment goals by placing the student (and family) at the center of our work, supporting a culture of transparency, andleveragingdata to inform decision-making.

About the Position:

The Salesforce Marketing Cloud Specialist serves as the primary administrator andtechnicalsubject matter expert for Salesforce Marketing Cloud within George Mason University's Salesforce Center of Excellence (COE). This roleis responsible for administering, configuring, andoptimizing Marketing Cloud to support multi-channel communications and engagement initiatives, with a focus on enrollment, admissions, andstudent lifecycle communications.

The position partners closely with marketing, communications, enrollment, and technical teams across the Office of the Provost to ensure Marketing Cloud is reliable, scalable, well-governed, and aligned with institutional goals.

Responsibilities:

Salesforce Marketing Cloud Platform Administration:
  • Serve as the primary administrator and technical owner of Salesforce Marketing Cloud;
  • Configure andmaintainMarketing Cloud functionality including Contact Builder, Email Studio, Journey Builder, Automation Studio,andMobile Studio;
  • Manage users, roles, permissions, businessunits,andsecurity settings;
  • Maintain data extensions, subscribermodels,anddata governance standards;
  • Monitor platform performance, systemhealth,anddata integrity; and
  • Review Salesforce release notes and implement relevant enhancements and best practices.
Campaign Execution, Journeys & Deliverability:
  • Partner with the Marketing and Communications teams to design, build, test, deploy, and monitormulti-channel marketing journeys;
  • Implement andmaintain automated campaigns using Journey Builder;
  • Apply email and mobile messaging best practices related to personalization, segmentation, and timing;
  • Monitor, analyze, and troubleshoot deliverability issues, sender reputation, and subscriber engagement metrics; and
  • Manage preference centers, subscription management, and regulatory compliance (e.g., CAN-SPAM,FERPA,GDPR).
Data Management, Integrations&Reporting:
  • Support Marketing Cloud data models, synchronized datasources, and data extensions;
  • Collaborate with Salesforce COE team members on integrations between Marketing Cloud, Salesforce CRM, student information systems, and other enterprise platforms;
  • Establish and maintain integration between Education Cloud (Marketing Cloud Connect and Distributed Marketing) and Mogli;
  • Assistwith automation of data imports, extracts, and transformations;
  • Develop and maintainreports and dashboards to measure campaign performance and engagement; and
  • Analyze marketing metrics to support optimization and continuous improvement.
Shape Stakeholder Support, Training & Continuous Improvement:
  • Provide day-to-day operational support and troubleshooting for Marketing Cloud users;
  • Serve as a technical partner to enrollment, admissions, andcommunications stakeholders;
  • Develop documentation, training materials, and best-practice guidance;
  • Identifyopportunities to improve processes, automation, and platform utilization; and
  • Stay current with Salesforce Marketing Cloud capabilities through user groups and professional development.
Required Qualifications:
  • Bachelor's degree in Computer Science, Information Systems, Business Administration or related field, or equivalent experience;
  • Considerable, hands-on experience

About the Company

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George Mason University