Salesforce Marketing Cloud Engineer - Financial Services

Accenture Plc

  • Albany, NY
  • 1 day ago

    Highlights

    We bring together the talent of our approximately 814,000 people with proprietary assets and platforms, deep process and industry expertise, and leading ecosystem relationships to deliver end-to-end solutions and measurable outcomes at scale. The Work: Marketing Cloud Solution Delivery - Build and configure Salesforce Marketing Cloud solutions that support customer acquisition, engagement, retention, and servicing journeys for Financial Services clients.

    Numbers & Facts

    LocationAlbany, NY

    Description

    About Accenture

    Accenture helps the world's leading enterprises reinvent by building their digital core and unleashing the power of AI to create value at speed for organizations across industries. Our strategy is to be the reinvention partner of choice for our clients and lead in the safe, widespread adoption of AI, and to be the most client-focused, AI-enabled, great place to work in the world. We bring together the talent of our approximately 814,000 people with proprietary assets and platforms, deep process and industry expertise, and leading ecosystem relationships to deliver end-to-end solutions and measurable outcomes at scale. Through our Reinvention Services, we offer broad expertise across Cybersecurity, Digital Core, Finance, Industry and Enterprise, Song, Supply Chain and Engineering, and Talent, with advanced capabilities in AI and Data, Industry and Process, and Technology. We serve approximately 9,000 clients and generated approximately $74 billion in FY26 revenue. Visit us at accenture.com.

    Who You Are:

    You are a cross-Financial Services skilled senior Marketing Cloud Engineer within Accenture's Financial Services Salesforce Business Group practice. You build and optimize customer engagement solutions that connect data, marketing, and technology to deliver personalized experiences across banking, capital markets, insurance, payments, and wealth management organizations.

    You have deep expertise in Salesforce Marketing Cloud and understand how to leverage Data360, CRM, customer data platforms, integrations, and automation to create scalable, data-driven marketing capabilities. You thrive in environments where personalization, customer journeys, regulatory requirements, and business outcomes intersect.

    You are equally comfortable configuring journeys, building automations, integrating data sources, troubleshooting production issues, and collaborating with marketers, architects, developers, and business stakeholders. You bring a continuous improvement mindset and are passionate about helping clients modernize customer engagement through AI, automation, and digital experiences.

    The Work:

    • Marketing Cloud Solution Delivery - Build and configure Salesforce Marketing Cloud solutions that support customer acquisition, engagement, retention, and servicing journeys for Financial Services clients.
    • Campaign & Journey Development - Design, develop, and optimize multi-channel campaigns, customer journeys, automations, and personalized communications using Marketing Cloud capabilities.
    • Data & Integration Engineering - Implement integrations between Marketing Cloud, Data Cloud, CRM platforms, and external systems to enable customer 360 and personalized experiences.
    • Personalization & Customer Intelligence - Develop audience segmentation, identity resolution, tracking, and personalization capabilities that improve customer engagement and business outcomes.
    • Platform Operations & Optimization - Support Marketing Cloud administration, automation, performance tuning, release management, and continuous improvement initiatives.
    • AI & Innovation Enablement - Leverage Data Cloud, Agentforce, Generative AI, and emerging Salesforce capabilities to enhance marketing effectiveness and accelerate value realization

    Similar Jobs