Salesforce Data Cloud & Marketing Cloud Consultant

CRM Force

  • Boston, Massachusetts
  • 30+ days ago
  • Remote

    Highlights

    Translate business objectives into Data Cloud data models, Marketing Cloud architectures, real-time web and app personalization strategies, and activation workflows. Define how behavioral signals captured in Personalization feed back into Data Cloud unified profiles and downstream journey logic — closing the loop between onsite behavior and cross-channel execution.

    Numbers & Facts

    LocationBoston, Massachusetts (
    Remote
    )
    Websitehttps://www.digitalaurainc.com

    Description

    Title: Salesforce Data Cloud / Marketing Cloud Technical Consultant
    Location: USA or Canada. 100% remote.
    Visa: GC / Permanent Resident / Citizens only. No sponsorship available.
    Job Type: Part-time Contract
    Terms: 30hrs/week for 3 months (July 1 - Oct 1) with strong possibility of extension


    If you're passionate about Salesforce technologies, have a flair for data-driven marketing solutions, and enjoy building personalized customer experiences, we'd love to hear from you. Help us create exceptional customer journeys through innovative Salesforce solutions!

    Primary Responsibilities

    Discovery & Solutioning

    • Lead client discovery sessions — extracting requirements from marketing, IT, and data stakeholders simultaneously

    • Translate business objectives into Data Cloud data models, Marketing Cloud architectures, real-time web and app personalization strategies, and activation workflows

    • Produce solution design documents you can defend in front of both the client's CTO and their CMO

    Architecture & Technical Design

    • Design end-to-end architectures spanning Data Cloud ingestion, segmentation, identity resolution, and activation into Marketing Cloud and Personalization.

    • Define how behavioral signals captured in Personalization feed back into Data Cloud unified profiles and downstream journey logic — closing the loop between onsite behavior and cross-channel execution

    • Own the technical decision-making on model choices, integration patterns, and platform configuration trade-offs

    Implementation

    • Build and configure full Marketing Cloud solutions: Journey Builder, Automation Studio, Email Studio, Mobile Studio, Content Builder

    • implement Data Cloud: data streams, data model objects, identity resolution rulesets, activation targets, and calculated insights

    • Deploy Salesforce Personalization: behavioral tracking, catalog setup, decisioning recipes, promotions, segment-based rules, and A/B testing — across web and app surfaces

    • Write AMPscript, SSJS, SQL, and API integrations — from scratch when needed, not just from templates

    Client Engagement

    • Run working sessions and present progress independently — no handler required

    • Anticipate objections and have the technical depth to address them on the spot

    • Translate platform constraints into honest trade-offs the client can act on

    Agentforce (Bonus)

    • Experience integrating Agentforce into marketing and service workflows — surfacing real-time Data Cloud context into agent interactions

    • Building agent actions against Marketing Cloud APIs, or deploying Agentforce for marketing use cases — puts you at the front of the queue.



    Required Qualifications


    Experience

    • 4–6 years in Salesforce Marketing Cloud — implementation, not just administration

    • 2+ years hands-on with Salesforce Data Cloud (data ingestion, identity resolution, segmentation, activation)

    • Hands-on experience with Salesforce Personalization — behavioral tracking, recipe configuration, real-time segment targeting, and integration with Marketing Cloud and Data Cloud

    • Demonstrated experience owning a full project lifecycle: discovery through go-live

    Technical Skills

    • AMPscript, SSJS, SQL — fluent, not familiar

    • REST/SOAP API integrations with external systems

    • Data modeling for CDP use cases: unified profiles, calculated insights, activation audiences

    • Journey Builder architecture for multi-channel, behavior-triggered programs

    • Personalization sitemap implementation, event tracking, and Einstein recipe tuning

    Soft Skills That Aren't Actually Soft

    • Can run a discovery session without a script

    • Can write a solution design doc a client stakeholder will read and a developer can build from

    • Can say "that won't work, and here's why" with confidence and tact

    Certifications (Required)

    • Salesforce Marketing Cloud Developer

    • Salesforce Data Cloud Consultant

    Certifications (Strongly Preferred)

    • Marketing Cloud Email Specialist

    • Salesforce Personalization Consultant

    • Salesforce AI Specialist

    Education:

    • A bachelor's degree in Computer Science, Information Technology, Marketing, or a related field.


    About you

    • You have been described as incredibly curious, you love to deep dive and understand problems from every angle & explore self led learning opportunities

    • You are a big believer in asking why? Why are we doing this? Why is this question being asked? You don't take things at face value and constantly search for improvement

    • Communication is your strong suit, be it through email or in a meeting with internal team members or customer executives. You are clear and concise!

    • You enjoy solving complex and intriguing problems and are proud when you are able to develop a complex solution

    • You are a seasoned Salesforce Marketing Cloud Developer with a passion for leveraging the Salesforce ecosystem to create cutting-edge marketing solutions.

    • You excel in a collaborative environment, communicating effectively with both technical and non-technical stakeholders


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