Salesforce Business Systems Analyst / Product Owner (BSA/PO)
Location: Columbus, GA
Work Model: Hybrid - typically 2 3 days onsite per week
Employment Type: Contract
Role Overview
We are seeking an experienced Salesforce Business Systems Analyst / Product Owner to serve as the bridge between business stakeholders and technical delivery teams. The ideal candidate will combine strong Salesforce functional knowledge with business analysis, requirements gathering, product backlog management, and Agile delivery experience.
The candidate will translate business needs into clear functional requirements and user stories, prioritize the product backlog, facilitate stakeholder collaboration, and support testing and validation to ensure Salesforce solutions meet business objectives.
Key Responsibilities
1. Business Analysis & Requirements Gathering
- Gather, analyze, and document business requirements, processes, workflows, and business rules.
- Facilitate stakeholder workshops, discovery sessions, and requirements discussions.
- Translate business needs into functional requirements, use cases, process flows, and user stories.
- Identify process gaps, risks, dependencies, and opportunities for business process improvement.
- Maintain requirements traceability and ensure requirements are complete, clear, and aligned with business objectives.
2. Product Ownership & Agile Delivery
- Own, maintain, and prioritize the product backlog based on business value and stakeholder priorities.
- Create, refine, and manage user stories with clear acceptance criteria.
- Participate in Agile ceremonies, including sprint planning, backlog refinement, sprint reviews, and retrospectives.
- Collaborate with developers, architects, QA teams, and project managers to clarify requirements and resolve delivery blockers.
- Support roadmap execution, effort estimation, release planning, and continuous improvement initiatives.
- Track delivery progress, risks, dependencies, and sprint commitments.
3. Salesforce Functional Expertise
- Support Salesforce Sales Cloud and/or Service Cloud initiatives; Experience Cloud knowledge is also relevant.
- Translate business requirements into Salesforce functional solutions, configuration requirements, and enhancement specifications.
- Collaborate with Salesforce developers and architects to evaluate solution feasibility and align designs with business needs and Salesforce best practices.
- Understand Salesforce objects, data models, workflows, automation, integrations, reports, and dashboards.
- Validate that delivered Salesforce functionality meets agreed business requirements.
4. Stakeholder Management & Communication
- Act as a key liaison between business users, product stakeholders, project managers, developers, architects, and QA teams.
- Facilitate discussions to resolve requirement ambiguities and align business and technical expectations.
- Communicate project status, risks, issues, dependencies, and delivery progress.
- Present functional requirements, process changes, and solution options to stakeholders.
- Build effective working relationships across cross-functional and enterprise delivery teams.
5. UAT, Testing & Validation
- Define test scenarios, acceptance criteria, and business validation requirements.
- Support User Acceptance Testing (UAT), including test preparation, execution coordination, defect tracking, and business sign-off.
- Validate delivered functionality against user stories and approved requirements.
- Work with QA and development teams to clarify expected behavior, investigate defects, and confirm fixes.
- Support end-to-end solution validation and release readiness.
6. Documentation & Reporting
- Create and maintain Business Requirements Documents (BRDs), functional specifications, user stories, acceptance criteria, process flows, use cases, test scenarios, and test cases.
- Maintain documentation, requirements traceability, and supporting artifacts for audit and compliance needs.
- Use Jira and Confluence for backlog management, requirements tracking, collaboration, and documentation.
- Use Visio or similar tools for process mapping and workflow documentation.
- Support reports and dashboards that provide business and operational insights.
7. Delivery Collaboration & Continuous Improvement
- Collaborate with technical teams on design reviews, solution options, dependencies, and implementation readiness.
- Contribute to effort estimation, delivery planning, risk identification, and issue resolution.
- Identify recurring process or delivery problems and recommend practical improvements.
- Support release readiness and implementation reviews with stakeholders.
- Contribute to knowledge sharing and continuous improvement across the project team.
Required Qualifications & Mandatory Skills
- 5+ years of experience as a Business Analyst, Business Systems Analyst, Product Owner, or in a closely related role.
- Strong functional experience with the Salesforce platform, particularly Sales Cloud and/or Service Cloud.
- Demonstrated experience in business analysis, requirements gathering, and translating business needs into functional solutions.
- Experience with product ownership, backlog management, requirement prioritization, and Agile delivery.
- Strong experience creating user stories and defining clear acceptance criteria.
- Working knowledge of Agile methodologies, including Scrum and/or Kanban.
- Excellent stakeholder management, communication, facilitation, and problem-solving skills.
- Experience using Jira and Confluence, along with process and requirements documentation tools.
- Experience supporting UAT, testing, defect resolution, and solution validation.
- Experience working in enterprise application environments and collaborating with cross-functional teams.
- Ability to work onsite in Atlanta, GA, typically 2 3 days per week.
Preferred Qualifications
- Healthcare domain experience.
- Previous experience supporting UST projects or accounts.
- Salesforce Certified Administrator certification.
- Salesforce Sales Cloud or Service Cloud certifications.
- Knowledge of Salesforce integrations, data models, configuration, automation, reporting, and dashboards.
- Experience in large enterprise environments and complex cross-functional delivery programs.
- Familiarity with estimation, release planning, technical documentation, and continuous improvement initiatives.
Certifications
- Salesforce Certified Administrator - preferred.
- Salesforce Sales Cloud or Service Cloud certification - a plus.
- Other relevant Salesforce certifications - beneficial.
Healthcare experience and relevant Salesforce certifications will be considered additional advantages.