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Salesforce and Marketing Cloud Business Administrator

Connexion Systems + Engineering

Boston, MA

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JOB DETAILS
SALARY
$32–$38 Per Hour
SKILLS
Advertising, Alumni Relations, Auditing, Automation, Best Practices, Business Administration, Business Analysis, Business Processes, Business Support, Campaigns, Cloud Computing, Communication Skills, Computer Science, Customer Acquisition, Customer Relationship Management (CRM), Customer Satisfaction, Data Cleaning, Data Entry, Data Quality, Documentation, Email Marketing, Email Software, Functional Testing, Fundraising, Help Desk, Higher Education, Identify Issues, Marketing, Marketing Automation Software, Marketing Campaign, Marketing Communications, Marketing Metrics, Marketing Objectives, Marketing Plan, Needs Assessment, People Management, Problem Solving Skills, Quality Assurance, Quality Management, Requirements Management, Salesforce.com, Systems Administration/Management, Testing, Training/Teaching
LOCATION
Boston, MA
POSTED
1 day ago
Job Title: Salesforce and Marketing Cloud Business Administrator
Pay Rate: $32.00 to $38.00 per Hour
Location: Boston MA 
Duration: 6 months, temp to perm

Job Summary:
The Salesforce and Marketing Cloud Administrator is the administrator for Salesforce and Marketing Cloud. With the Salesforce Marketing Cloud Manager, they are responsible for configuring and maintaining Salesforce and Marketing Cloud to ensure continued delivery of innovative, high-quality solutions to meet business needs for departments using the CRM (ascend), marketing communication tools or marketing data.
Duties:
  • Primary contact for Marketing Cloud, will analyze business needs across Advancement division recommending modifications to improve Marketing Cloud system performance, efficiency, internal business process and reporting.
  • Works with customers to define requirements and mapping features to new and current business processes; collaborates with IT and third-party service providers on implementing technical solutions
  • Design and implement automated marketing campaigns using tools like Journey Builder, Automation Studio and Email Studio.
  • Drives and increases user adoption and ensures user satisfaction by identifying training gaps and system problems; provides training and solutions
  • Collaborates with Advancement teams to execute marketing and advertising campaigns. Customer base is includes of Office of the Senior Vice President, Office of Alumni Relations, Annual Giving, Planned Giving, Marketing and Communications, University Events, Parent Philanthropy Program, the Women Who Empower program, etc.
  • Collaborates with cross division teams including the Office of the Senior Vice President for Advancement and Advancement Marketing & Communications, to create target lists and advise on opportunities for marketing automation
  • Collaborates with teams across the University to achieve marketing and business objectives.
  • Maintains data integrity by performing data maintenance tasks such as de-duping, uploads and other data quality assurance procedures in Salesforce and Marketing Cloud
  • Manages and oversees system users including creating and maintaining profiles, roles, permissions, sharing rules and queues
  • Research and test changes in upcoming Salesforce and Marketing Cloud releases, as well as other integrated applications; provides recommendations when necessary to enhance efficiency and productivity
  • Maintains ongoing documentation and training processes as business needs evolve or as features are added
  • Assists with reporting tools to measure success of campaigns and digital presence
  • Other duties and special projects as assigned
Preferred Qualifications:
  • Bachelor's Degree required (Marketing, Business, Computer Science, or related field preferred)
  • 3 – 5 years marketing and digital analytics experience (Higher Ed or Advancement background is preferred)
  • 3 – 5 years Salesforce CRM and/or SF Marketing Cloud experience
  • Salesforce Administrator Certification
  • Marketing Cloud Administrator Certification
  • Excellent communication and listening skills
Key Responsibilities:
  • Manage trainings in Salesforce Marketing Cloud for Advancement staff, prepare and maintain training documentation, and lead ongoing training sessions for Salesforce and Marketing Cloud users in University Advancement.
  • Schedule training sessions for new users training, building and sending emails. 
  • Maintain up-to-date documentation for all training sessions
  • Identify training and learning needs through meetings with team members at all levels of the University to determine skills and knowledge gaps and recommend solutions.
  • Prepare training documentation for each training session for participants.
  • Oversee email sends (audit) offering guidance as needed.
  • Meet with customers to understand email marketing campaigns. Obtain full project scope and recommend solutions utilizing Journey Builder, Automation Studio and Email Studio.
  • Work with teams to improve time spent connecting with customers by automating email sends and internal processes.
  • Offer solutions of automation, reducing task workload.
  • Assist the Salesforce Marketing Cloud Manager in providing Salesforce.com and Marketing Cloud help desk and business analysis support to approximately 200 users 
  • Provide assistance to Marketing Cloud users on daily questions, understanding when to collaborate with colleagues to obtain proper results
  • Recognize opportunities or training gaps and initiate actions to capitalize on them by looking for new or productive ways to make an impact
  • Compile report requests and specs from Marketing Cloud customers. Collaborate with manager or other colleagues to provide guidance on pulling successful and accurate reports and metrics in Marketing Cloud
  • Proactively maintain and continuously update examples of report scenarios and best practices for future reference by our users.
  • Maintain quality assurance for data entered Marketing Cloud
  • Run queries daily, weekly or monthly to determine the quality of the data entered in the system by users
  • Consistently proof or audit uploads managed by AIS
  • Proactively suggest and create new queries/audit reports are needed and develop these queries to ensure data integrity
  • Identify possible solutions to data entry issues and identify training gaps, determine how to resolve those gaps.
  • Assist in testing new functionality, data cleanup, and other duties as necessary.
  • Work in the Marketing Cloud test environment to test new functionality and document the results
  • Identify and perform data cleanup tasks.

About the Company

C

Connexion Systems + Engineering

Connexion is an award-winning professional staffing firm that strives to be the unrivaled staffing solution for job seekers by expertly connecting talent with opportunity.  Over the last 20 years Connexion has built the most admired team of staffing experts in the industry.  We give back, change lives and offer unconditional support to the candidates we represent.

Put Connexion's 20 years of experience to work for you! Our professionals have unrivaled relationships and contacts with the hiring managers, human resources team and decision makers at the most desirable companies to work for.

Don't let your resume get lost in an inbox, Connexion's recruiting team will advocate on your behalf to get you the job you want

COMPANY SIZE
500 to 999 employees
INDUSTRY
Staffing/Employment Agencies
FOUNDED
1999
WEBSITE
https://www.csetalent.com/