Sales Representative

POSITION SUMMARY:

This role is responsible for increasing distribution, driving revenue growth, and strengthening customer relationships across grocery, wholesale, and distribution channels. The ideal candidate will operate with an ownership mindset, executing sales strategies while delivering best-in-class service and in-store execution.

KEY RESPONSIBILITIES:

Manage and grow assigned sales territory by developing new business and expanding existing accounts

Build and maintain strong relationships with grocery retailers, wholesalers, and distribution partners

Execute sales strategies to increase product distribution, shelf presence, and overall market share

Identify new opportunities for placement, promotion, and product expansion within accounts

Conduct regular sales calls and develop structured daily and weekly routing plans

Merchandise products in-store, ensuring optimal shelf placement, pricing, and promotional execution

Submit accurate and timely orders using company systems and product pricing guidelines

Monitor competitive activity, pricing trends, and market conditions, providing actionable feedback to management

Maintain detailed records of sales activities, customer interactions, and territory performance

Collaborate with internal teams to support marketing initiatives and promotional campaigns

Resolve customer concerns promptly and professionally to maintain high levels of satisfaction.

ESSENTIAL SKILLS AND EXPERIENCE:

2–4 years of sales experience, preferably in Authentic Hispanic food, beverage, or consumer packaged goods (CPG)

Proven ability to meet or exceed sales targets in a territory-based role

Strong customer relationship management and negotiation skills

Experience working with retail stores, distributors, or foodservice accounts preferred

Self-motivated with the ability to work independently and manage time effectively

Bilingual (English/Spanish) required

Must have strong computer skills & Microsoft (Outlook, Excel, Word, PowerPoint)

Local travel (75% of the time - with mileage reimbursement)

CORE COMPETENCIES

Sales execution & closing

Territory management

Prospecting & business development

Customer service excellence

Product knowledge & merchandising

Problem-solving and adaptability

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