Sales & Marketing Specialist

The Atlas Group

  • Bensalem, PA
  • 8 days ago

    Highlights

    The ideal candidate thrives in a fast-paced environment, translates complex data into actionable insights, and partners cross-functionally to deliver measurable business impact. We are seeking a high-performing Sales & Marketing Specialist to drive data-informed marketing initiatives and support revenue growth within the aerospace sector.

    Numbers & Facts

    LocationBensalem, PA

    Description

    Overview

    We are seeking a high-performing Sales & Marketing Specialist to drive data-informed marketing initiatives and support revenue growth within the aerospace sector. This role combines advanced analytics, market intelligence, and hands-on campaign support with executive-level presentation and storytelling capabilities. The ideal candidate thrives in a fast-paced environment, translates complex data into actionable insights, and partners cross-functionally to deliver measurable business impact.

    Responsibilities

    Strategic Marketing & Revenue Support

    • Apply strong marketing and sales acumen to support revenue growth strategies within the aerospace manufacturing sector
    • Partner with leadership to identify market opportunities, refine positioning, and support go-to-market initiatives

    Advanced Presentation & Storytelling

    • Develop high-impact, executive-ready PowerPoint presentations with exceptional speed and quality
    • Translate complex data, strategies, and insights into clear, compelling narratives with strong visual design

    Market Intelligence & Analysis

    • Conduct rapid, in-depth market research, competitive analysis, and industry trend assessments
    • Evaluate market direction, channel effectiveness, cost benchmarks, and positioning opportunities
    • Provide actionable insights to guide strategic decision-making

    Data-Driven Insights & Reporting

    • Analyze campaign performance across digital and traditional channels (email, social, events, web, etc.)
    • Track and report key marketing KPIs including CAC, LTV, ROI, and conversion rates
    • Build dashboards and reports that enable real-time performance tracking and optimization
    • Deliver insights that directly inform growth initiatives, forecasting, and business strategy

    Campaign Execution & Optimization

    • Support the planning, execution, and continuous optimization of marketing campaigns
    • Collaborate with leadership and operations teams to improve campaign effectiveness and maximize ROI
    • Conduct A/B testing and performance analysis to refine targeting and messaging

    Aerospace Industry Engagement & Events

    • Leverage knowledge of aerospace marketplaces (e.g., Aviation Week, SpeedNews) and key tradeshows (Farnborough, Paris Air Show, NBAA, Verticon)
    • Support end-to-end coordination of events, including logistics, booth strategy, messaging, and executive alignment
    • Ensure strong brand presence and ROI from industry engagements

    Cross-Functional Collaboration

    • Work closely with Finance, Sales, Operations, and Marketing teams to ensure alignment and cohesive execution
    • Support integrated planning across departments to drive efficiency and impact

    Customer & Market Insights

    • Develop deep insights into customer behavior, segmentation, and targeting strategies
    • Identify growth opportunities through data-backed analysis of customer and market trends

    Qualifications

    Required Qualifications

    • Bachelor's degree in Marketing, Business, Analytics, or related field
    • Proven experience in marketing analytics, strategic marketing support, or similar role
    • Strong analytical, problem-solving, and critical-thinking skills
    • Advanced proficiency in PowerPoint with demonstrated design and storytelling expertise
    • Advanced Excel skills and experience with analytics/reporting tools
    • Ability to work at pace, manage multiple priorities, and deliver high-quality outputs under tight timelines

    Preferred Qualifications

    • Experience in the aerospace or manufacturing industry
    • Familiarity with CRM and marketing automation platforms (e.g., Salesforce, HubSpot)
    • Experience with digital marketing platforms and campaign tools
    • Knowledge of data visualization tools (e.g., Power BI, Tableau)

    Key Success Factors

    • Quality and impact of insights delivered to leadership
    • Improvement in marketing campaign performance and ROI
    • Effectiveness of executive-level presentations and communications
    • Ability to operate with speed, accuracy, and strategic clarity

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