Sales & Marketing Manager

Position Overview:
The Sales and Marketing Manager will drive sales growth by managing key accounts and developing new
business opportunities. The manager will expand marketing efforts, build a sales team, and lead its sales
professionals. The role requires a strong sales background, excellent leadership skills, and a deep
understanding of the plastics manufacturing industry.

Role focus is 80-90% sales development/10-20% market development.
Base Salary + potential bonus

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Key Responsibilities:
• Sales Strategy Development: Create and implement sales strategies to achieve company revenue targets and expand the market presence.
• Account Management: Maintain and strengthen relationships with key accounts, understanding their needs and ensuring high levels of customer satisfaction.
• Business Development: Identify new business opportunities within the plastics industry, leveraging knowledge of market trends to gain new clients and expand existing accounts.
• Key Factor: Growing new business aside from existing customers.
• Team Leadership: Lead, mentor, and develop a high-performing sales team, setting clear goals and providing ongoing training and support.
• Hire and Train: Hire and develop your team to achieve company revenue targets.
• Key Factor: this will occur as the business grows, focus is the new growth.
• Market Analysis: Analyze market trends, competition, and customer needs to inform strategic decisions and identify areas for growth.
• Reporting and Forecasting: Monitor sales performance and provide regular updates covering the sales pipeline, forecasts, and progress toward targets.
• Collaboration: Work closely with other departments, including production, engineering, quality control, and finance, to ensure seamless customer experience and improve product offerings.
• Marketing Campaigns: Develop and execute marketing plans and campaigns to promote products and services across various platforms.
• SEO Strategy: Oversee the development and implementation of SEO strategies to enhance the company’s online presence and website rankings.
• Content Creation: Collaborate on the creation of marketing materials, including brochures, emails, social media posts, and blog content optimized for search engines.
• Digital Marketing: Manage digital advertising campaigns, including PPC (Pay-Per-Click), social media ads, and retargeting campaigns.
• Brand Management: Ensure consistent brand messaging and positioning in all sales and marketing communications. • Analytics: Monitor and analyze the performance of marketing campaigns and website traffic, leveraging tools like Google Analytics and others to optimize effectiveness.

Qualifications:
• Experience: 5+ years of experience in sales management, preferably within the plastics or manufacturing industry.
• Education: A bachelor’s degree in business, marketing, or a related field is required.
• Ability to work for in Iowa plant most days

Company Overview:
Company is an industry-leading, globally present, technologically innovative, and award winning plastic parts manufacturer. They operate out of a 130,000-square-foot facility in Iowa.
For their clients, they offer custom thermoforming, composites, and urethane molding capabilities. These capabilities produce a vast array of high-quality, high-volume plastic parts for
many industry applications. Some of these applications are Agriculture, Construction, Dunnage, Material Handling, Medical, OEM, Outdoor/Rec, Aerospace, Industrial,
Transportation, and much more.