SALES & MARKETING COORDINATOR

Woodward Communications Inc

  • Madison, WI
  • 5 days ago

    Highlights

    Ability to communicate effectively with clients, coworkers, and members of the public in person, by phone, and electronically. Self-motivated, trustworthy, persuasive, and results-oriented, with the ability to work independently and collaboratively as part of a team.

    Numbers & Facts

    LocationMadison, WI

    Description

    Reports To: General Manager

    Supervisory Responsibilities: None

    Specific Responsibilities:

    CRM & Data Management

    • Maintain and update CRM records with accuracy and consistency
    • Conduct regular CRM audits to ensure clean data and eliminate duplicates
    • Generate weekly, monthly, and quarterly sales reports for leadership and account executives
    • Track contract status, renewal dates, and outstanding paperwork
    • Monitor campaign performance and pull basic analytics for impressions, clicks, and fulfillment

    Proposal & Sales Material Support

    • Create customized proposals, media plans, and presentations aligned with client goals
    • Prepare sales materials including media kits, rate cards, case studies, and one-sheets
    • Assist with RFP responses by gathering assets, pricing, and timelines
    • Manage insertion orders and ensure accuracy before processing
    • Potential direct sales opportunities with ancillary and special project sales

    Communication & Correspondence

    • Manage email correspondence with clients and internal teams
    • Respond to basic client inquiries to support account executives
    • Send follow-up communications after campaigns or events
    • Coordinate delivery of proofs and gather client approvals

    Advertising & Product Coordination

    • Schedule and track advertising placements across print and digital platforms
    • Oversee product inventory and availability across all media channels
    • Track deliverables to ensure timely submission of creative assets and approvals
    • Coordinate internal workflows between sales, production, editorial, and events teams

    Event & Sponsorship Support

    • Assist with event coordination, including sponsorship fulfillment and promotional activities
    • Prepare event materials such as signage, attendee lists, and sponsor deliverables
    • Support promotional efforts tied to events, including social media and email marketing
    • Administrative & Operational Support
    • Process billing requests and collaborate with accounting on invoicing accuracy
    • Maintain organized digital filing systems for proposals, contracts, and creative assets
    • Support onboarding of new clients, including welcome emails and CRM setup
    • Assist with vendor coordination for print, digital, or event-related needs
    • Other duties as assigned by manager
    • Post-secondary education or equivalent combination of education, training, and relevant experience preferred.
    • Experience in sales support, customer service, marketing, administrative, or related business functions preferred.
    • Strong listening, communication (verbal and written), presentation, and interpersonal skills.
    • Proficiency with basic computer applications and business software, including Microsoft Office. Comfortable with CRM Platforms and digital tools
    • Ability to assess client needs and develop effective, result-driven marketing solutions.
    • Ability to manage multiple priorities and deadlines with confidence
    • Self-motivated, trustworthy, persuasive, and results-oriented, with the ability to work independently and collaboratively as part of a team.
    • Demonstrated alignment with company core values and ESOP culture.
    • Valid driver's license and ability to maintain adequate automobile insurance.

    Physical Requirements:

    These physical requirements describe the essential job functions and may be performed with or without reasonable accommodation.

    • Ability to sit or stand for extended periods of time while working at a computer, on the phone, or in meetings.
    • Frequent use of hands and arms for computer operation, phone use, and handling paperwork or promotional materials.
    • Ability to communicate effectively with clients, coworkers, and members of the public in person, by phone, and electronically.
    • Ability to travel locally for client meetings, sales calls, and station or community events.
    • Occasional lifting or carrying materials related to events or promotions, generally up to 25 pounds.

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