Responsibilities:
- Coordinate the creation and production of marketing materials, such as brochures, flyers, advertisements, and promotional items.
- Manage social media accounts and assist in creating engaging content for platforms such as Facebook, Instagram, and LinkedIn.
- Manage inbound lead tracking and logging lead source information from sales conversions
- Assist with outbound prospecting campaigns and messaging
- Support the planning and execution of events, including trade shows and conferences
- Assist with trade show preparation, lead follow-up, and other business development initiatives.
- Monitor and report on the performance of marketing campaigns, including metrics such as reach, engagement, and conversion rates.
- Collaborate with internal teams to ensure alignment and consistency in messaging and branding.
- Stay updated on best practices and emerging trends in marketing and advertising.
Qualifications:
- Bachelor's degree in Marketing, Communications, Business, or a related field.
- Previous experience in sales, marketing, advertising, or related roles is preferred.
- Strong written and verbal communication skills.
- Proficiency in Microsoft Office suite (Word, Excel, PowerPoint) and familiarity with marketing tools and software.
- Excellent organizational and time management skills, with the ability to prioritize tasks and meet deadlines.
- Creative thinking and problem-solving abilities.
- Ability to work both independently and collaboratively in a fast-paced environment.
- Attention to detail and a commitment to delivering high-quality work.
- Knowledge of social media platforms and digital marketing techniques.
- Adaptability and willingness to learn new skills and technologies.
Disclaimer:
This job description does not include every duty or responsibility that the employee may be asked to perform at some point in time.⯠Management may, at its discretion, assign or reassign duties and responsibilities to this job at any time.â¯
FST Logistics is an equal opportunity employer