Sales Manager

Senior Helpers of West Hartford is seeking an experienced, results-driven Sales Manager to lead referral development and drive client growth in our expanding territory (Glastonbury, South Glastonbury, South Windsor, Manchester, Ellington, Vernon, Rockville, Tolland, and other surrounding towns).

This is a field-based sales leadership role for a proven healthcare or non-medical home care sales professional who knows how to build referral relationships, generate qualified leads, convert assessments into client starts, and grow recurring billable service hours. The Sales Manager will own the territory’s business-development strategy and be accountable for measurable growth.

Role Summary 

The Sales Manager is responsible for growing Senior Helpers’ new territory through strategic referral development, community outreach, relationship management, lead generation, and sales conversion. This position builds and maintains relationships with hospitals, rehabilitation centers, skilled nursing facilities, assisted and independent living communities, physician practices, hospice and home health agencies, VA contacts, senior-service organizations, and other community influence centers.

The Sales Manager will spend the majority of their time in the field developing referral partnerships, representing Senior Helpers at events and presentations, managing an active sales pipeline, and working closely with the Owner and care team to turn referrals into consistently staffed, high-quality client care.

• Analyze market conditions and trends, including, but not limited to, competitors and influence centers; the overall goal is to explore areas of business opportunity.
• Identify the local influence centers (hospitals, senior living communities, including independent, assisted, memory care, skilled nursing, rehabilitation, respite care, hospice, home health, physician practices, VA, and other related healthcare providers to determine referral sources and build lasting and meaningful relationships.
• Develop and manage new referral sources through face-to-face meetings, networking, and digital strategies.
• Coordinate and manage digital marketing functions with the direction and collaboration of leadership/owner.
•  Organize daily networking and relationship-building tasks. Arrange presentations of Senior Helpers' services at meetings in healthcare and senior-related organizations.
• Personally visit and arrange meetings with people responsible for or in a position to refer clients. Contact and engage with 8 to 10 referral sources daily to build relationships and secure referrals.
• Utilize the monthly marketing calendar and plan to coordinate activities.
• Attend trade shows, conferences, and community networking events representing Senior Helpers' services. Network with others in the industry to develop additional referral sources.
• Assist in coordinating and managing various marketing and advertising methods, including social media, digital marketing, direct mail, and print ads, with assistance from the Franchisor's Marketing team.
• Maintain and manage a (CRM) Customer Relationship Management system.
• Develop and maintain weekly activity reports and track KPIs and marketing data.
• Meet or exceed sales objectives.
• Always represent the company with professionalism.Qualifications/Requirements
• Bachelor's degree in marketing or a related field and two years of related work experience in marketing, sales, and/or business development in home care, home health, or healthcare in lieu of degree
• Minimum of one year of experience in the homecare/healthcare industry developing and managing sales strategy
• Must have exceptional organizational and rapport-building skills and excellent follow-up; be an active listener and attentive to detail, as well as prioritize tasks in a changing environment.
• Must possess excellent communication skills. Ability to maintain consistent relationships with prospects and referral sources.
• Individual who is solutions-driven, motivated, and results-oriented to maximize growth potential.
• Ability to develop partnerships by gaining the commitment and buy-in of others.
• Understanding and adhering to SMART goals and other performance goals set by the supervisor.
• Proficiency in Microsoft Word, Excel, PowerPoint, Internet, and Outlook required.
• Ability to learn software programs quickly.
• Ability to work independently as well as be a positive member of the team.
• Must have a valid driver’s license with a good driving record and reliable transportation.
• Must be adaptable to traveling within the assigned territory. We are an independently owned and operated Senior Helpers franchised business. Through its franchisees, Senior Helpers is the nation's premier provider of in-home senior services, ranging from specialized care for those with dementia-related diseases, Alzheimer’s, and Parkinson's to companionship and hygiene/personal care, all to help individuals seeking support and assistance with daily activities. Founded in 2002 with a vision to help seniors age with dignity despite age-related illnesses and mobility challenges, Senior Helpers has over 300 combined franchised-corporate store businesses that have cared for tens of thousands of seniors. Senior Helpers' culture is based on strong core values, recognition of achievements, and respect.

We are an equal opportunity employer and prohibit discrimination/harassment based on race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws. We are a Drug-Free Workplace.