JOB SUMMARY
The Marketing and Communications Manager (MCM) is responsible for supporting the Director of Sales & Marketing in the development and execution of all marketing and communications strategies across the hotel and its venues to drive revenue and increase market share. The MCM works to propel the brands image through consistent messaging both internally and externally.
JOB RESPONSIBILITIES
Digital Marketing • Website maintenance, including overall design influence, updating information, and building pages • Daily management of social media agency and strategy, including content management, engagement rates, and influencer engagement • Developing email campaigns that drive revenue, website traffic, and overall exposure to hotel and venues
Guide Digital Marketing agency to grow Return on Ad Spend (ROAS), website traffic, and direct bookings via SEO, paid social, programmatic, and paid search channels.
Brand Management • Maintaining brand cohesion and observance throughout the property • Ensuring menus and signage in venues are aligned with the hotels brand and aesthetic • Keeping menus up-to-date and visible on the website • Overseeing on-site programming efforts from concept to marketing and through execution
PR and Communications • Working alongside a PR agency to organize FAM (Familiarization) trips, both group and individual • Managing media stays with customized media packets and curating specific content to maximize press exposure • Evaluating visiting media requests to determine brand and KPI alignment