Sales Manager - Healthcare

About the Role:
 

We are seeking an experienced and driven Sales Manager to lead our business development efforts in Stoneham, Lawrence and Concord areas.  This individual will oversee a team of Liaisons within their assigned territories, develop strategic partnerships, and expand referral networks within the territory and beyond. The ideal candidate has a proven track record in sales leadership preferrably within the home health care industry, exceptional relationship-building skills, and a deep understanding of healthcare marketing dynamics. 

Position Details:

• Office Location: Stoneham, MA
• Territory: Stoneham, Lawrence and Concord, MA.
• Job Type: Full-time | Monday – Friday

Responsibilities:

Leading a Team 

• Supervise and coach a team of marketing representatives. 
• Set performance benchmarks, monitor KPIs, and conduct regular field visits and 1:1 meetings. 
• Strategically manage and grow the assigned geographic territory by identifying high-potential accounts. 
• Stay ahead of regional trends, competitor activities, and referral opportunities. 
• Hires, onboards and trains new sales representatives as the team expands. 

Business Development 

• Establish new and maintain strong referral relationships with physicians, hospitals, case managers, skilled nursing facilities, and other health care providers. 
• Develop, implement, and adjust territory-specific growth strategies and tactical marketing plans. 
• Represent the company at industry events, trade shows, networking events, and community outreach initiatives. 

Interdepartmental Collaboration 

• Work closely with clinical leadership, operations, and intake teams to ensure alignment between marketing efforts and service delivery. 
• Provide regular feedback from the field to inform branding, messaging, and service improvements. 

Reporting & Analysis 

• Track referral sources, conversion rates, territory performance, and ROI on marketing initiatives. 
• Maintain CRM records and generate timely reports for senior management. 
• Prepare monthly and quarterly business reviews. 

Qualifications:

• Bachelor’s degree in marketing, business administration, healthcare management, or related field preferred. 
• Minimum of 2+ years in a sales leadership role (preferably in home health, hospice, or post-acute care). 
• Demonstrated success in territory expansion and referral relationship development. 
• Strong leadership, mentoring, and performance management skills. 
• Exceptional communication and presentation abilities. 
• Proficient in technological skill, CRM tools and Microsoft Office Suite. 
• Reliable transportation and willingness to travel within the region. 
• Experience in sales preferably within the healthcare setting

Benefits:

• Base Salary: $95,000–$120,000 per year, based on experience.
• Comprehensive Medical, Dental & Vision Plans (HMO & PPO)
• 401(k) with company match
• Life Insurance, Short-Term Disability, and FSA
• Flexible schedule
• Paid time off
• Mileage reimbursement
• Leadership development opportunities

Pathways Healthcare is committed to providing exceptional care to our patients and fostering a positive work environment for our team members. If you're passionate about making a difference in people's lives and possess the required qualifications, we encourage you to apply for this exciting opportunity!