Sales Manager

About Us

Blue Margin is a data analytics firm that helps mid-market companies make smarter, faster decisions through better data and AI. We work with private equity-backed and growth-oriented companies to deliver clear, actionable insights.

The Role

The Sales Manager is responsible for leading the sales organization to achieve and exceed company revenue targets. This includes setting and executing the sales strategy, go-to-market approach, and team development to drive consistent growth. The Sales Manager will oversee the entire sales function, ensuring that the right people, processes, and tools are in place to scale the business effectively.

While not an individual contributor, this leader is deeply involved in driving deals to closure, supporting the sales team in strategic opportunities, and ensuring execution at all levels. Additionally, this role will oversee one marketing team member, ensuring alignment between marketing and sales to generate demand and pipeline.

The Sales Manager is a key member of the senior leadership team, playing a critical role in shaping the company's growth strategy and expanding the sales organization as the company scales.

Essential Responsibilities:

• Revenue Ownership: Own company revenue goals by driving team performance, refining sales processes, and ensuring consistent execution.
• Team Leadership & Growth: Recruit, develop, and retain a high-performing sales team, ensuring the right people are in place to support company growth.
• Sales Execution & Deal Involvement: Actively support the team in advancing and closing high-value deals by providing strategic guidance, coaching, and direct customer engagement when necessary.
• Sales Strategy & Process Development: Develop and refine the go-to-market (GTM) strategy, sales playbook, and key sales processes to improve efficiency and effectiveness.
• Sales Coaching & Performance Management: Set and communicate sales goals (weekly, monthly, quarterly, annually) and provide ongoing coaching to ensure team success.
• Pipeline & Forecasting: Oversee pipeline management, sales forecasting, and reporting to ensure transparency and accountability.
• Marketing Oversight & Alignment: Supervise one marketing team member to ensure strong collaboration between sales and marketing efforts, including lead generation, content strategy, and brand positioning.
• Competitive & Market Insights: Continuously analyze industry trends, competitor movements, and customer feedback to refine sales strategies.
• Sales Training & Onboarding: Implement structured onboarding and ongoing training programs to enhance team performance.
• Cross-Functional Collaboration: Work closely with senior leadership, technical teams, and operations to align sales efforts with company objectives.
• Event & Partner Engagement: Coordinate participation in key industry events, webinars, and business development initiatives.

Key Qualifications:

Experience & Leadership

• 10+ years in B2B sales, including at least 3+ years in a leadership role managing sales teams.
• Proven success in building and scaling a sales organization in a high-growth environment.
• Preferred experience in data analytics, B2B technology, Saas (as long as there is a professional services component within the Saas experience).  
• Strong background in managing pipeline, forecasting, and data-driven sales decision-making.

Sales & Execution Skills

• Demonstrated ability to drive complex deals to closure while coaching and supporting a high-performing team.
• Deep understanding of solution selling, consultative sales approaches, and enterprise/B@B sales cycles.
• Experience with CRM systems (HubSpot preferred) and leveraging sales automation tools.
• Track record of consistently achieving and exceeding revenue targets.

Marketing & GTM Alignment

• Ability to align sales and marketing functions to maximize lead generation and pipeline conversion.
• Experience working with marketing teams to refine messaging, demand generation strategies, and sales enablement content.

Leadership & Team Building

• Strong leadership and coaching skills with the ability to hire, develop, and scale a sales team.
• Ability to create a culture of accountability, high performance, and continuous improvement.

Additional Competencies:

• Strategic Thinking & Execution – Ability to define and execute a scalable sales strategy.
• Negotiation & Influence – Strong interpersonal and deal-closing skills.
• Communication & Collaboration – Works effectively with internal and external stakeholders.
• Process Management – Experience in refining and implementing best-in-class sales processes.

Work Environment & Expectations:

• Location: Based in Denver, CO with occasional travel to Fort Collins and client sites as needed.
• Office Environment: Hybrid work environment with in-office presence expected.
• Travel: Some travel required for key client meetings, industry events, and team activities.
• Compensation: $200,000 OTE.  

Additional Notes:

This job description outlines the key responsibilities and expectations for the role but is not exhaustive. The company reserves the right to modify duties based on business needs.