Develop short and long-term sales strategies to ensure effective client services and achievement of maximum sales and digital sales revenues. Monitor and modify sales strategies to ensure viability in the constantly changing marketplace. Effectively lead, develop, train, cross-train and motivate the sales and support staff. Organize sales department and develop sales procedures, including sales contract forms, commission/incentive, and pricing/inventory procedures that garner maximum revenue in current market conditions. Develop creative and special concepts, promotions and programs to maximize revenue. Establish individual annual sales goals for team members, with quarterly benchmarks. Manage major sales presentations and client relationships to aid in the business close and/or visibility in the market. Provide continual flow of station and community information to all AE 's, sales representatives, and national agencies. Provide input to the Vice President/General Manager regarding programming decisions related to sales performance. Collaborate with KOB leadership on initiatives. Travel to Roswell and Farmington regularly and to Albuquerque as needed.