POSITION OVERVIEW
The Sales Events Coordinator is a revenue-focused role responsible for converting assigned inbound Catering and Private Dining leads into booked events, while also supporting outbound sales efforts to drive incremental growth. This position operates as part of a collaborative sales team that includes Sales Managers and other Sales Event Coordinators, with inbound leads centrally managed and distributed by a Sales Manager. The ideal candidate is a hospitality-driven sales professional who thrives in a team environment, executes with urgency and discipline, and delivers a high-touch client experience. This role focuses on consultative selling, follow-up, and closing, while partnering closely with Event Captains and Operations to ensure seamless execution and repeat business. This structure allows Sales Managers to oversee strategy, New Business, forecasting, and lead distribution, while Sales Event Coordinators maintain momentum at the client level and drive consistent conversion across the shared sales pipeline.
WORK HOURS
This role is expected to work 40-50 hours per week based on business needs and event season. They must be able to work flexible shifts based on business needs Monday - Friday with nights and weekends depending on events and functions.
RESPONSIBILITIES & DUTIES
KEY OBJECTIVES
Convert assigned inbound Catering and Private Dining leads into confirmed, profitable events
Support outbound and referral-based sales efforts in alignment with team goals
Deliver consistent, high-quality client experiences that encourage repeat business
Maintain strong internal communication to support operational excellence
CORE RESPONSIBILITIES
Inbound Lead Conversion (Assigned Leads)
Manage and respond to inbound Catering and Private Dining leads assigned by the Sales Manager
Conduct client consultations to understand event scope, budget, timeline, and objectives
Prepare and present proposals, menus, pricing, and contracts in coordination with internal teams
Maintain disciplined follow-up to drive assigned leads to close
Accurately document client communications and status updates in the sales system
Team-Based Sales & Collaboration
Work collaboratively with Sales Managers and fellow Sales Event Coordinators to support overall department revenue goals
Participate in weekly Catering + Private Dining sales meetings to review pipeline status and priorities
Provide timely feedback to Sales Managers on lead quality, conversion trends, and client needs
Support overflow leads, special projects, or high-volume periods as directed
Outbound & Relationship Development
Contribute to outbound sales efforts through referrals, repeat clients, and relationship building
Maintain relationships with venues, planners, and partners to support lead generation
Represent The Herb Box at tastings, networking events, and industry engagements as needed
Cross-Functional Coordination
Serve as the primary client contact through the sales and pre-event planning phase
Communicate client expectations, scope, and priorities clearly to Event Managers and Operations
Ensure a smooth transition from sales to execution while maintaining client confidence
SUCCESS METRICS
Assigned lead response time and conversion rate
Individual and team revenue performance
Proposal-to-contract close rate
Client satisfaction and repeat business
Accuracy and consistency of pipeline updates
TEAM STRUCTURE & REPORTING
Reports to: Sales Manager
Works alongside: Sales Managers and Sales Event Coordinators
Inbound leads are centrally managed and distributed by the Sales Manager to ensure balanced workloads and consistent follow-up
SKILLS/EXPERIENCE
This role is carefully staffed with an individual who has a background in either sales, restaurants, or an events industry-based role, specifically with a background in catering or banquet catering. This role requires someone who wishes to learn, grow and impress guests with exceptional events and amazing hospitality.
This role requires someone who knows the importance of Relentless Hospitality, and will make it their mission to wow our guests at every opportunity.
This role requires someone who is a confident leader and communicator, both to the guests and their event staff.
Have the ability to thrive in a fast-paced growing environment, where your responsibilities will change based on the current project, problem, or event, by demonstrating critical thinking and decision-making skills.
Have a passion for hospitality
Are responsible and able to develop our business and embody our EOS values and mission.
Are flexible and can work collaboratively across multiple projects.
Highly organized, with the ability to work to deadlines
Ability to communicate effectively across internal and external teams
Strong time management skills
A patient, team-first & success-oriented attitude with a growth mindset
Must have or develop practical knowledge of food preparation and social customs of etiquette, especially in regards to private events & full service catering; basic knowledge of liquor and wine. Knowledgeable of all proper methods of food and beverage service. Additionally, should have thorough working knowledge of all applicable health, sanitation and licensing ordinances; food handler's card.
Proven ability in leadership, communication and negotiating techniques to create memorable moments for clients.
Must possess a burning desire and commitment for continuous improvement with a curiosity and a constant perseverance towards success.
Distinctive entrepreneurial and sustainable thinking and acting with strong focus on customer orientation.
Proficiency with Google Suite, Microsoft Office / general computer literacy.
DESIRED EDUCATION/EXPERIENCE
High School Diploma, but Bachelor’s Degree is preferred
Experience in hospitality/restaurant industry is preferred
Previous experience in sales, banquet or offsite catering at restaurants, hotels, or convention centers is preferred
Experience with Google software and/or Microsoft Office software is a plus
Must have a valid Driver’s License, reliable means of transportation and an acceptable MVR report.
Physical Demands:
The employee is occasionally required to lift up to 50 pounds.
The vision requirements include: depth perception, peripheral vision, distance vision and close vision. The employee must have a reliable mode of transportation, be comfortable driving at night and occasionally driving The Herb Box Catering Van.
Other Duties:
This job profile is not intended to be an all-inclusive list of job duties and responsibilities, as one may perform additional related duties as assigned in order to meet the needs of the organization.
The herb box is your prime destination for locally sourced food with the freshest, seasonally inspired ingredients and traditional recipes. With two locations in Scottsdale, AZ, our eatery is proud to provide quality service, delicious food, and a warm, comfortable atmosphere. Our goal is to ensure you have a memorable dining experience with your family and friends.
There’s no place like home. So, yours or ours? We offer on-site and off-site event services that are personalized to fit any style. Our catering options and private dining spaces allow for you and your guests to experience the perfect event. Whether it be for an intimate gathering or a large party, we have the space, the design, the service and the cuisine to create a memorable affair.
Start planning your event today at one of our three private dining spaces at Shea Blvd & 5th Avenue Old Town Locations. Have a larger event in mind? Ask us about our 5,000 sq ft patio at Shea and our buy-out options! We look forward to throwing an unforgettable party for you & your guests. Extraordinary cuisine, impeccable service, and beautiful spaces.