Sales Director

Sales Director

Location: San Jose, CA, United States

Date Posted: Sep 16, 2026

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Description

Synaptics is leading the charge in AI at the Edge, bringing AI closer to end users and transforming how we engage with intelligent connected devices, whether at home, at work, or on the move. As the go-to partner for the world's most forward-thinking product innovators, Synaptics powers the future with its cutting-edge Synaptics Astra AI-Native embedded compute, wireless connectivity, and multimodal sensing solutions. We're making the digital experience smarter, faster, more intuitive, secure, and seamless. From touch, display, and biometrics to AI-driven wireless connectivity, video, vision, audio, speech, and security processing, Synaptics is the force behind the next generation of technology enhancing how we live, work, and play.

Overview

Synaptics is looking for a Sales Director to join our dynamic and growing Sales organization. This position will have comprehensive sales responsibility for the Pacific Northwest and Rocky Mountain territories, including all key customers and prospective accounts within the region. You will develop and execute territory and account strategies that increase revenue, expand market share, and position Synaptics for long-term growth. The role will manage relationships with major OEMs and other strategic customers while also identifying and developing new opportunities in partnership with Synaptics' distribution network. The successful candidate will understand and clearly articulate Synaptics' value proposition, product portfolio, and technology roadmaps. This individual will work. This position reports to the VP, Sales and Field Applications. Americas.

The typical base pay range for this position is USD $144,000 - $227,79900 per year. Individual pay is determined by many factors including work location, job-related skills, experience, and relevant education or training. This position is also eligible for a discretionary annual performance bonus, equity, and other benefits. Note that compensation listed in US role postings reflect the base salary only, and do not include bonus, equity, or benefits.

Responsibilities & Competencies

Job Duties

• Develop and execute strategic plans to achieve sales target and expand account penetration for assigned accounts
• Develop, maintain, and grow strong relationships with existing customers while actively identifying, pursuing, and securing new target accounts across the assigned region and accounts
• Drive customer engagements from initial evaluations through design in, design win and on to mass production ramp
• Map out and maintain org charts, executive maps, and penetration plans for all key accounts including key executives and decision makers
• Ownership of all account revenue tracking and forecasting activities including predicting sales trends and maintain a well-organized sales pipeline
• Will have the opportunity to interface and develop senior level executive relationships both internally and externally
• Collaborate closely with peer ODM sales, engineering and marketing teams to influence the development and launch of new products and services tailored to our clients'' needs
• Regularly track, analyze, and report on sales performance, presenting findings to senior management

Competencies

• Natural leader able to motivate and hold fellow team members & co-workers accountable
• Natural hunter able to identify and target key accounts with potential for Synaptics products
• Establishes clear expectations, sets objectives, and brings multiple parties together to drive key initiatives
• High integrity, reliable, very responsive, has an inherent sense of urgency and accountability.
• Strong interpersonal, verbal, and written communication skills with the ability to build relationships with a diverse team
• Highly analytical with strong business acumen and problem-solving skills
• The ability to balance multiple competing priorities, with very strong attention to detail, able to transition easily between the strategic and the detailed
• Ability to overcome obstacles and motivated by the challenge of fast-paced, high-pressure, highly competitive markets
• Ability to influence and interact at all levels including senior executives

Qualifications (Requirements)

• Bachelor's degree in Electronics Engineering or related field or equivalent
• 15+ years of experience in semiconductor sales with a focus on wireless and embedded processors
• Aggressive, highly self-motivated candidate who already has an in depth understanding of selling into the wireless and embedded processor market
• Track record of developing, planning, and executing sales penetration plans to drive Synaptics solutions into customer platforms
• Experience negotiating, closing and driving to deploy large, complex contracts
• Project management experience is a plus
• Travel up to 50% required

Belief in Diversity

Synaptics is an Equal Opportunity Employer committed to workforce diversity. Qualified applicants will receive consideration without regard to race, sex, sexual orientation, gender identity, national origin, color, age, religion, protected veteran or disability status, or genetic information.

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