The Director of Marketing is responsible for fulfilling sales goals and creating and maintaining a positive image of the property with the residents, the community and other staff. The Director of Marketing supports other team members through cooperative action and communications.
Duties:
- Work closely with the Executive Director in development and execution of the marketing plan.
- Responsible for meeting the sales goals of the community.
- Actively participate in the daily sales building efforts: conducting discovery and tours, luncheons, special events, inquiry follow-up and telemarketing with potential leads and prospects. This includes weekend hours and evenings.
- Work with Executive Director/Business Office Manager to coordinate move-ins and move-in dates.
- Maintain marketing budget.
- Maintain a working knowledge of all computer systems and software.
- Maintain confidentiality of business policies and procedures, residents and prospective residents’ information.
- Maintain good, active relationships with all residents and their families.
- Achieve and/or exceed referral expectations through development and implementation of an effective referral marketing plan.
- Maintain list of show rooms and vacant apartments.
- Maintain and communicate current product information to staff (pricing, program changes, policy changes and promotional programs).
- Update competitive information bi-annually or when changes occur and communicate to management team.
- Possess an understanding of the aging process and needs of older adults.
- Attend all required training, in-service and staff meetings.
- Encourage teamwork through cooperative interaction with co-workers and other departments. Support a positive and professional image through action and dress.
- Communicate effectively and interact positively with the Executive Director and other department heads.
- Perform all other duties as assigned.
Education and Experience:
- Must be able to speak, read and write in the English language.
- Must possess, as a minimum, a high school degree or equivalent.
- One (3) year experience in working in Senior Housing Required.
- Organization and communication abilities and effective interpersonal skills.
- Experience with computers to include e-mail programs, word processing, spreadsheets, and databases.
- Prefer related experience in seniors housing.
- Previous sales and marketing experience.
- Must have current drivers license with good MVR and reliable transportation.