Sales Director for Senior Living Community

As the Community Relations Director, you’ll be the face of our community, building relationships with prospective residents, families, and referral partners. You’ll listen with empathy, share our story, and help families feel confident in their decision to join our community. Your efforts will directly impact occupancy, but even more importantly, they will help seniors find the care and connection they deserve.

SUMMARY OF POSITION FUNCTIONS
The Community Relations Director is responsible for achieving maximum occupancy in the community,
while meeting pre-determined goals relative to sales and marketing objectives.
ESSENTIAL POSITION FUNCTIONS
• Utilize the CRM to identify, track, and foster relationships with potential residents and generate
traffic into the community.
• Actively participates in daily team meetings to communicate with appropriate staff members of
projected sales calls and upcoming events to ensure participation as needed and completion of
assistance.
• Markets externally by making person-to-person sales calls as goals indicate, and documents
conversation details in software database. Responds to phone inquiries, obtaining needed
information to document in CRM.
• Schedules appointments for potential residents and their family members. Conducts tours of
community and answers questions accordingly.
• Schedules and supports lease signings once potential resident is moving into community as
directed by Executive Director. Completes initial paperwork to move new resident into
community.
• Maintains market-specific knowledge and updates; including, but not limited to, hospitals and
competitors.
• Maintains current list of referral sources.
• Develops and maintains new relationships to encourage and result in referrals.
• Serves as a member on community organizations and boards.
• Develops and implements special events to increase public awareness of and increase traffic
into the community.
• Increases public relations exposure by regularly soliciting information from department heads
and staff members.
• Monitors and achieves appropriate marketing budgets and tracks results.
• Monitors trends for inquiry, deposits, move-ins, occupancy, closing and move-outs and lost
leads. Consistently prepares and submits reporting tools and all home Office reports accurately
and timely.
• Communicates knowledge of community and industry trends to appropriate staff

ESSENTIAL POSITION FUNCTIONS (Continued)
• Prepares and mails information packets to inquiries.
• May assist with scheduling clinical assessments for determining whether an inquiry is suitable
for community.
Note: The essential functions of this job may be revised or updated as community needs dictate.
NON-ESSENTIAL POSITION FUNCTIONS
• Other duties as assigned.
SUPERVISORY RESPONSIBILITIES
• Serves in rotation as Weekend Manager on Duty if applicable to community.
SPECIAL REQUIREMENTS
• Must be willing to work flexible hours, including some evenings and weekends as
sales/marketing responsibilities dictate.
Education and Qualifications
To perform this position successfully, an individual must be able to perform each essential duty
satisfactorily. Reasonable accommodations may be made to enable individuals with disabilities to
perform the essential functions.
• Two- or four-year college degree in business/communications/marketing or related field
preferred; or three years equivalent experience in lieu of degree.
• One to three years sales and/or marketing experience required.
• Previous healthcare experience preferred

KNOWLEDGE, SKILLS, ABILITIES
• Ability to read and interpret documents such as safety rules, operating and maintenance
instructions, and procedure manuals. Ability to speak effectively before groups, residents, or
employees.
• Ability to add, subtract, multiply, and divide in all units of measure, using whole numbers,
common fractions, and decimals. Ability to compute rate, ratio, and percent and to draw and
interpret bar graphs.
• Ability to define problems, collect data, establish facts, and draw valid conclusions. Ability to
interpret an extensive variety of technical instructions in mathematical or diagram form and
deal with several abstract and concrete variables.
PHYSICAL DEMANDS
The physical demands described here are representative of those that must be met by an employee
to successfully perform the essential functions of this job. Reasonable accommodations may be
made to enable individuals with disabilities to perform the essential functions.

WORK ENVIRONMENT DEMANDS
The work environment characteristics described here are representative of those an employee
encounters while performing the essential functions of this position. Reasonable accommodations may
be made to enable individuals with disabilities to perform the essential functions.
Environment: Percent (%) of Time Inside: 60% Percent (%) of Time Outside: 40%