Sales Director - Education (Central Region)

Remote

EdTech & Special Education Solutions

Location: Remote (U.S.) (Proximity to a major transportation hub e.g., ORD, DFW, STL,

MSPis preferred but not required)

Reports to: Vice President of Sales

Role type: Professional / Individual contributor

Travel: Up to 50%

About Floreo

Floreo is pioneering the use of Virtual Reality (VR) to create immersive, therapeutic, and

educational experiences for neurodiverse children and adults. Our evidence-based platform is

used across therapy, educational, and family settings, and we are developing a regulated

Software as a Medical Device (SaMD) for commercialization in 2026. Beyond 2026, Floreo is

developing new products leveraging AI, including an ADHD therapeutic and an autism

assessment tool.Our mission is a world that is open and accessible to the neurodiverse.

Overview

The Sales Director Education is responsible for generating new revenue and expanding

existing customer relationships across K12 school districts, charter and private schools,

vocational and adult residencies and state education agencies. As a member of the commercial

team, this role also serves as a functional lead, responsible for establishing regional strategy

and providing technical onboarding to other sales staff regarding the ed tech sales cycle. This

individual contributor will lead consultative sales efforts and serve as a trusted partner to

educators and administrators, ensuring they fully realize the value of Floreo''s platform in

supporting neurodiverse learners.

At Floreo, success is driven by a highly collaborative, team-oriented culture. This role requires

someone who understands the unique procurement, funding, and decision-making dynamics of

the education sector including IDEA (Individuals with Disabilities Education Act)/special

education funding pathways and the role of IEP teams in technology adoption. The ideal

candidate can credibly engage special education directors, district administrators, curriculum

leads, and state-level program officers.

Responsibilities

Drive New Business & Pipeline Development

• Generate leads and prospect within school districts, charter and private schools, and

state education agencies for the Central Region

• Build and manage a robust pipeline targeting special education departments, student

support services, and district technology offices

• Navigate public sector procurement processes, including RFPs, pilot programs, and

grant-funded purchasing.

• Serve as a functional lead by teaching and onboarding team members on the

complexities of the education sales cycle, including navigating district-level RFP

processes, aligning solutions with federal/state funding (e.g., IDEA, Title I), and

addressing student data privacy requirements.

Lead Consultative Sales Cycles

• Manage full-cycle sales from initial outreach through close, including multi-stakeholder

consensus-building common in district-level decisions

• Conduct discovery to understand IEP goals, classroom workflows, and district

technology adoption criteria

• Position Floreo''s platform in terms relevant to special education outcomes, compliance

requirements, and educator workflows

Manage & Expand Customer Relationships

• Own the customer relationship lifecycle and identify expansion opportunities across

buildings, grade levels, and district-wide rollouts

• Ensure districts and schools are realizing measurable outcomes for neurodiverse

students to support renewal and expansion

• Serve as a voice of the education customer internally, informing product and

go-to-market strategy

Collaborate & Contribute to Team Success

• Work closely with Marketing, Product, and clinical teams to align education sales efforts

with Floreo''s broader commercialization strategy

• Actively contribute to a team-based selling environment sharing market intelligence,

supporting peers, and reinforcing a culture of accountability

• Assist in the documentation and refinement of the 2026 teched commercialization

playbook.

Maintain Operational Discipline

• Track all sales activities, pipeline stages, and forecasts accurately in CRM
• Provide regular reporting to VP of Sales on territory performance, procurement cycles,

and market dynamics

Qualifications

• 510+ years of sales experience in EdTech, special education technology, or related

education sector roles

• Proven success selling into K12 school districts, state education agencies, or

charter/private school networks

• Strong understanding of special education funding mechanisms, including IDEA Part B

and grant-based purchasing

• Familiarity with IEP processes and the multi-stakeholder decision-making environment in

public education

• Experience navigating public sector procurement, including RFPs and pilot-to-purchase

pathways, is a strong plus

• Team-oriented mindset with strong collaboration and communication skills
• Self-starter with high accountability and comfort operating in an evolving, early-stage

environment

• Tech-savvy and comfortable demoing in-person or virtually on VR hardware and quickly

learning new software platforms; ability to confidently demo Floreos products to

educators and administrators is essential

Who You Are

You are a relationship-driven sales professional who understands the education sector from the

inside out the budget cycles, the committee decisions, the IEP meetings, and the genuine

passion educators bring to supporting neurodiverse students. As a regional lead, you possess

the Technical Knowledge to navigate complex school district RFP processes and special

education funding pathways (e.g., IDEA, Title I) and the instructional ability to mentor and

onboard other team members on these education procurement cycles. You lead with empathy

and earn trust by understanding what administrators and special education directors are actually

trying to accomplish. You bring the patience and persistence that education sales requires,

alongside the adaptability of someone who thrives when the playbook is still being written. You

are motivated by mission and you see every school partnership as a direct investment in the

outcomes of the students Floreo serves.

You will thrive here if you are:

• A collaborative team player who shares wins and supports peers
• A self-starter who takes initiative without waiting for direction
• Solutions-oriented you surface problems with proposed solutions
• Relationship-driven and focused on long-term customer success over quick transactions
• Comfortable with longer sales cycles and multi-stakeholder decision processes
• Adaptable and energized by growth-stage ambiguity

This role may not be the right fit if you:

• Prefer to work independently with minimal team collaboration
• Require a short, transactional sales cycle
• Are uncomfortable navigating complex procurement processes or committee-based

decisions

• Are primarily transaction-focused rather than relationship-focused
• Are uncomfortable with ambiguity or evolving priorities

What We Offer

Floreo offers a collaborative, mission-driven culture with the opportunity to shape the company''s

commercial growth at a defining moment. We provide competitive compensation,

comprehensive benefits, and the tools you need to succeed including access to our VR

platform.

Floreo celebrates diversity and is an equal opportunity employer. We are committed to creating

an inclusive environment where all employees can thrive.

We make hiring decisions based on your experience, skills and passion, as well as how you can enhance Floreo and our culture. Even if you dont feel like your skills quite match whats listed above - we still want to hear from you!

When you apply, please tell us any accommodations you may need during the interview process. To apply, please include "Sales Director Education - [Your Name]" in the subject and email: jobs@floreovr.com.