Sales Director

Who We Are:

• Coca-Cola Beverages Florida, LLC (Coke Florida) is a family-owned independent Coca-Cola bottler that is the third largest privately-held and the sixth largest independent Coca-Cola bottler in the United States.
• Coke Florida sells, markets, manufactures and distributes over 600 products of The Coca-Cola Company and other partner companies including Monster Beverage Corporation and BODYARMOR.
• In 2026, for the 5th year in a row, Coke Florida was named as a US Best Managed Company by Deloitte Private and The Wall Street Journal. This program recognizes outstanding U.S. private companies and the achievements of their management teams in four key areas: strategy, ability to execute, corporate culture, and governance/financial performance.

What We Offer:

Eligible full time Coke Florida Associates can participate in our Total Rewards Program which includes:

• Total Wellness Programs including health, dental and vision plans
• 401K program with healthy company match
• Supplemental Life Insurance
• Three weeks of vacation pay, and 10 company paid holidays*
• Tuition reimbursement
• Employee Assistance Programs (EAP)
• Competitive compensation

Coke Florida is looking for a Director of Sales based out of our Brevard location.

What You Will Do:

As a Coke Florida Director of Sales, you will be responsible for sales execution in all local, regional and national large and small store home market accounts as well as Merchandising.  Responsible for the execution of all sales priorities, e.g., RED, SMO, Merchandising Optimization.  Manage merchandising expectations ensure alignment with CCBF and customer expectations.

Roles and Responsibilities:

• People Management

• Responsible for identifying and developing core talent, including stewarding the People Development Forum for the Large and Small Store selling organization and Merchandising Team.

• Lead, Develop, and effectively delegate/empower the sales team to deliver sales revenue, gross profit and volume objectives.

• Coach and develop the team of direct reports while ensuring a culture of learning and development exists throughout the organization.

• Customer Management

• Responsible for relationships with large and small home market accounts serving as the connection point with the VP level of store operations as well as some region/district level relationships.

• Responsible for relationship with Customer teams and Sales operations teams

• Accountable for selling in and adherence to calendar marketing agreements. Provide feedback to the national customer teams.

• Execute and fulfill all channel, package and pricing plans provided by the Commercial Leadership COE.

• Small store sales include deal negotiations.

• Develop a customized business plan addressing the critical needs of the customer while delivering Coke system budgeted profit and volume.

• Sell-in and implement regional or national promotional strategies for the introduction of new brands and packages

• Supply Chain

• Drives collaboration between supply chain and field sales execution including sales / delivery route planning. Serves as key enabler for Supply Chain initiatives.

• Ensure accurate forecasting of revenue, volume, sales and merchandising sales expenses and POS material requirements.

• Provide a feedback loop on marketplace conditions (includes competition, channel plans, pricing, architecture).

• Community & Government Relations

• Represent Company in local government / community forums, as needed, on issues that impact our business.

• Provide inspirational leadership and ensure execution of all engagement initiatives (e.g., Town Halls) across the organization to drive strong employee engagement.

• Host customer events that help align us better with the customer

For this role, you will need:

• Bachelors degree or equivalent experience
• 5+ years of sales management experience leading a sales team
• Proven Multi-channel experience
• Excellent Communication and Organizational Skills
• The ideal candidate will be a proven CPG sales leader dealing directly with Operations VPs
• Local CMA selling experience
• Passionate, results-oriented, collaborative, self-motivated, and have a strong work ethic
• Proven leader who is able to effectively lead and motivate his/her direct team while also building relationships and working effectively in a matrix organization. Change agent who thrives in a fast paced, ever-changing environment

Additional qualifications that will make you successful in this role:

• 5+ years of Direct Store Delivery (DSD) and Beverage category experience preferred

This job description is not an exhaustive list of all functions that the employee may be required to perform, and the employee may be required to perform additional functions. Coke Florida reserves the right to revise the job description at any time and to assign additional duties and responsibilities as needed.

Employment with Coke Florida is at-will. The employee must be able to perform the essential functions of the position satisfactorily and, if requested, reasonable accommodations may be made to enable qualified individuals with disabilities to perform essential functions of their job, absent undue hardship.

Coca-Cola Beverages Florida is an Equal Opportunity Employer and does not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity and/or expression, status as a veteran, and basis of disability or any other federal, state or local protected class.