SUMMARY

Under the direction of the Senior Community Relations Manager, this position will help advance the organizations brand, build awareness of Capri Communities and its mission, and help build occupancy throughout the property. This is a highly interactive, hands-on position which will interact with all levels and programs within the community structure, the residents we serve and communities in which we do business.

ESSENTIAL RESPONSIBILITIES

Noted below are duties and responsibilities that may fall within this description. Other duties may be assigned as needed by the community.

•  Under the direction of the Community Relations Manager, responsible for conducting calls to prospective residents and tours of the community to meet sales goals.
•  Represent the community to referral sources and prospective residents and explain the benefits of residing at our community.
•  Utilize software systems to maintain, and keep current, new, and existing prospect leads. This includes maintaining the lead profile with pertinent and applicable demographic information, responsible party information and proper identification of qualified and non- qualified lead status. Ensure appropriate and timely next steps are established for every active lead.
•  Coordinate required forms and documentation to process resident applicant information, financial information, and compilation of resident information file(s).
•  Assists incoming residents with all facets of transition and move to the property.
•  Coordinates the refurbishing, cleaning, and inspection of units prior to move in with the AED or housekeeping staff.
•  Communicates incoming resident’s special needs or requirements to the nurse manager.
•  Assists with the community’s occupancy goals as outlined in the community annual budget.
•  Supports marketing team by assisting with tours, telephone inquiries, hosting functions, and community outreach, as directed by the Community Relations Manager.
•  Assists in the sales process with prospects. Assists in the production of reports as directed.
•  Participates in the inquiry response rotation program.

•  Attends all required training, in-service and staff meetings.
•  Strives to maintain a safe working environment through the prevention of accidents, the preservation of equipment and the achievement of safe working practices.
•  Understands and utilizes communication theory, demographic data, and the psychology of buying services. Works to know our target market and what motivates them to want to move into our properties.

QUALIFICATIONS

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skills and/or abilities required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

COMPETENCIES

To perform the job successfully, an individual should demonstrate the following competencies to perform the essential functions of this position:

•  Analytical-synthesizes complex or diverse information; collects and researches data; uses intuition and experience to complement data.
•  Problem solving-identifies and resolves problems in a timely manner; gathers and analyzes information skillfully.
•  Written and oral communication-speaks and writes clearly and informatively; edits work for spelling and grammar; presents numerical data effectively. Clearly conveys information and ideas through a variety of media to individuals and groups in a manner that helps them understand and retain the message.
•  Customer focus-making customers and their needs a primary focus of his/her actions.
•  Quality management-demonstrates accuracy and thoroughness.
•  Business acumen-understands business implications of decisions.
•  Cost consciousness-works within approved budget; develops and implements cost saving measures. Looks to improve processes and procedures to build efficiency.
•  Ethics-works with integrity and ethically; upholds organizational values.
•  Strategic thinking-develops strategies to achieve organizational goals; understands organization’s strengths and weaknesses.

EDUCATION and/or EXPERIENCE

• High School Diploma or equivalent required
• Associate degree in marketing, Communications or Public Relations, or bachelor’s degree preferred.
• 2-4 years of experience in senior housing industry
• Excellent communication and customer service skills with the ability to multi-task in a fast-paced environment.
• Proficient with computers, computer applications to include Microsoft Office, Outlook, and typing/keyboard skills.

Equal Opportunity Employer Statement

Capri Communities is proud to be an equal opportunity workplace and is an affirmative action employer. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status.