Sales Consultant

Sales Consultant

Roswell, NM

Job Summary

Sells new vehicles at dealership gross profit, volume, and customer satisfaction standards. Serves as a liaison between the dealership and its customers and represents the dealership at various public relations events.

Responsibilities

• Conducts all business in an ethical and professional manner.
• Satisfies the transportation needs of vehicle purchasers.
• Sells and delivers a minimum of 10 units per month.
• Approaches, greets, and offers assistance or direction to any customer who enters the dealership showroom or sales lot.
• Assists customers in selecting a vehicle by asking questions and listening carefully to their responses.
• Explains fully product performance, application, and benefits to prospects.
• Describes all optional equipment available for customer purchase.
• Offers test drives to all prospects.
• Follows dealership procedure to obtain proper identification from customer prior to test drive.
• Utilizes dealership sales control and follow-up system.
• Exhibits high level of commitment to customer satisfaction.
• Knows and understands the federal, state, and local laws which govern retail auto sales.
• Takes all credit applications.
• Establishes personal income goals that are consistent with dealership standards of productivity, and devises a strategy to meet those goals.
• Attends product and sales training courses as requested by sales manager.
• Keeps abreast of new products, features, accessories, etc., and their benefits to customers.
• Knows and understands equity and values, and is able to explain depreciation to the customer.
• Ensures that the sales manager has an opportunity to meet each customer.
• Turns 100 percent of closed deals to finance and insurance manager, along with properly completed paperwork (insurance information, trade title, etc.).
• Writes complete sales orders and process paperwork in accordance with established dealership policies.
• Prepares sold vehicles for customer delivery prior to customer arrival.
• Delivers vehicles to customers, ensuring that the customer understands the vehicles operating features, warranty, and paperwork.
• Introduces customers to service department personnel to emphasize to them the quality and efficiency of service repairs and maintenance available in the dealerships service department.
• Schedules first service appointment.
• Follows up on all post delivery items, tag/title work, we-owes, and special requests to be sure that all customer expectations are met.
• Maintains an owner follow-up system, within 48 hours that encourages repeat and referral business and contributes to customer satisfaction.
• Maintains a prospect development system.
• Reviews and analyzes actions at the end of each day, week, month, and year to determine how to better utilize time and plans more effectively.
• Attends sales meetings.
• Maintains professional appearance.
• Conducts business in an ethical and professional manner.
• Develops and monitors guidelines for working to ensure maximum customer satisfaction.
• Complies with all governmental rules and regulations such as OSHA, FTC, Privacy Act, GLB Act, etc.

Job-Specific Expectations

• Introduce customers to parts, service, F&I, and general merchandise departments.
• Utilize floor time effectively in meeting the customer's needs and soliciting sales.
• Consistanty use established procedures, such as tagging and proper storage, to provide for fast and effective handling of warranty items.
• Make sure that customers are aware of the features and benefits on all products.
• Consistantly use established procedures to complete all paperwork correctly and on time.
• Effectively use the computerized inventory control system, keeping it current and meeting net profit goals.
• Actively develop prospects.
• Demonstrate to the customer the advantages of products compared to other brands.
• With all new and used vehicles sales, effectively cross sell accessories, additional parts, F&I products, service contracts, warranties, etc.
• Be polite and friendly and greet customers promptly.
• Consistantly follow the outlined sales process.
• Verify that customers are qualified for their wants, needs, and ability to buy.
• Deal with customer complaints in a sensible manner by showing empathy and a pleasant attitude to show our commitment to excellent customer service and to increase customer satisfaction and loyalty.
• Ensure that customers receive consistent treatment by always following the documented procedures.
• Conduct telephone transactions courteously and promptly.
• Utilize the delivery of any new or used vehicle to create an event that will facilitate customer loyalty to the dealership.
• Utilize a consistent quotation process for purchases, trade-ins, and vehicle sales.
• Consistanty contact customers by means of tickler files, mailing lists and personal follow up to promote additional sales and customer satisfaction.
• Perform pre-delivery inspection and road test before delivery to customer.
• Attend pertinent training and stay current with with sales department concerns and sales techniques.