Principal Duties and Responsibilities: Maintain retail call frequency to include: follow structured selling process, sell in supplier products and provide value added services and resources to retail accounts, maintain appropriate inventory levels, book, build and restock displays as needed, POCM placements, sell in additional shelf space, rotate product, fill shelves, plan promotion activities, follow-up on delivery issues, deliver product when necessary and resolve billing issues. Make daily decisions regarding retail inventory levels using past sales history, sales data tools (IRI and Mobility 360), competitive activity and special promotional activities.