Job Description:
General Manager – Asia, RYOBI
Location: Hong Kong or Ho Chi Minh City
Role Summary
Reporting to the Group President, the General Manager – Asia, RYOBI is a senior leader responsible for driving the full P&L performance, strategic growth, and market expansion of the RYOBI brand across Asia.
This role will lead the development and execution of a comprehensive regional business strategy, including product, marketing, distribution, and commercial execution. As a key member of the global leadership team, this individual will own the end-to-end business across Asia, ensuring alignment with global brand strategy while tailoring approaches to local market dynamics.
The General Manager will build, lead, and scale a high-performing cross-functional organization, including Product Management, Marketing, Sales, and Commercial Operations, to accelerate growth and strengthen RYOBI’s market position across key Asian markets.
Essential Responsibilities
Strategic Leadership & Business Ownership
- Own full P&L responsibility for the RYOBI business across Asia, including revenue growth, gross margin, cost structure, and profitability.
- Develop and execute a 3–5 year regional growth strategy, including market expansion, channel development, and portfolio optimization.
- Drive annual operating plans, including sales, margin, pricing, and mix targets, with clear accountability for results.
- Identify and pursue new market entry opportunities, partnerships, and distribution strategies across Asia.
- Act as the primary regional leader, representing the Asia business with executive leadership.
Innovation & Product Strategy
- Lead the development of regional product and innovation strategies aligned with global RYOBI direction and tailored to Asian consumer and professional needs.
- Partner with global product development teams to shape and execute innovation pipelines.
- Ensure product portfolios address local market requirements, competitive positioning, and price architecture.
- Drive disciplined portfolio management, including lifecycle planning, cost optimization, and SKU rationalization.
Market Intelligence & Commercial Excellence
- Establish a deep understanding of Asian customers, end users, and channel partners, translating insights into actionable strategies.
- Monitor competitive landscape, emerging technologies, and category trends to inform decision-making.
- Lead regional go-to-market strategies, including channel mix (retail, e-commerce, distribution), pricing, and promotion.
- Drive data-informed decision making, including business cases, ROI analysis, and performance tracking.
Cross-Functional Leadership
- Lead and align cross-functional teams across Sales, Product, Marketing, Supply Chain, Finance, and Operations.
- Ensure strong coordination between regional and global teams to drive execution excellence.
- Oversee sales and distribution strategy, ensuring strong retail and channel partnerships across Asia.
- Drive operational efficiency, including demand planning, inventory management, and cost control.
Organization Building & Talent Development
- Build, lead, and develop a high-performing regional leadership team.
- Establish clear organizational structure, roles, and succession plans to support future growth.
- Foster a culture of accountability, collaboration, and high performance.
- Serve as a change agent, embedding processes, discipline, and behaviors required to scale the business.
- Mentor and develop leaders to expand capability across markets and functions.
Qualifications / Requirements
- 12+ years of progressive experience in general management, product leadership, or commercial leadership within consumer goods, power tools, or adjacent industries.
- Proven success with full P&L ownership in a regional or multi-country leadership role.
- Demonstrated ability to develop and execute growth strategies across diverse Asian markets.
- Strong background in product strategy, innovation, and go-to-market execution.
- Track record of building and leading high-performing, cross-functional teams.
- Deep understanding of distribution channels in Asia (retail, e-commerce, and/or professional channels).
- Highly strategic, analytical, and results-oriented with strong business acumen.
- Ability to operate effectively in a fast-paced, high-growth, dynamic environment.
- Excellent communication and executive presence, with experience engaging senior leadership.
- Strong leadership capabilities with the ability to influence across global and regional teams.
- Willingness to travel extensively across Asia as needed.