Highlights
Establish an ongoing testing framework across subject lines, creative assets, offers, audience segments, and send times. Track and report on engagement, retention, repeat purchase rates, conversion metrics, customer lifetime value, and CRM contribution to revenue.
Numbers & Facts
| Location | New York, NY |
| Job Type | Full-time |
| Industry | Staffing/Employment Agencies |
| Salary | $100,000–$120,000 Per Year |
| Company Size | 10,000 employees or more |
| Website | https://www.michaelpage.ca/ |
Description
Lifecycle Marketing & Campaign Management
Develop, build, and optimize customer lifecycle programs across email and SMS channels. Manage key automated journeys including welcome, post-purchase, retention, win-back, and reactivation campaigns. Execute campaigns and workflows directly within Klaviyo. Create and maintain campaign calendars aligned with broader business objectives.
Loyalty Program Management
Own the loyalty program strategy and day-to-day execution. Optimize rewards, incentives, redemption experiences, and member engagement. Analyze loyalty performance and identify opportunities to increase repeat purchases and customer value.
Segmentation & Personalization
Build advanced customer segments using behavioral, transactional, and engagement data. Develop personalization strategies that improve customer engagement and conversion. Drive growth and utilization of first-party and zero-party customer data.
Testing & Optimization
Establish an ongoing testing framework across subject lines, creative assets, offers, audience segments, and send times. Analyze performance and implement winning strategies across future campaigns. Continuously improve customer experiences through data-driven insights.
Analytics & Forecasting
Own CRM reporting, revenue forecasting, and performance analysis. Track and report on engagement, retention, repeat purchase rates, conversion metrics, customer lifetime value, and CRM contribution to revenue. Provide actionable recommendations based on campaign and lifecycle performance.
CRM Operations & Compliance
Manage CRM technology platforms, integrations, and deliverability performance. Maintain customer database health and CRM best practices. Ensure compliance with applicable privacy regulations and email/SMS marketing standards. Stay informed on emerging CRM technologies, trends, and industry developments.
Cross-Functional Partnership
Partner closely with creative, merchandising, digital marketing, and acquisition teams. Ensure retention strategies align with broader customer acquisition and e-commerce objectives. Serve as the subject matter expert for customer lifecycle marketing across the organization.
The Successful Applicant
Must Haves:
- 5+ years of experience in CRM, lifecycle marketing, retention marketing, or email marketing within a DTC or e-commerce environment.
- Hands-on experience with Klaviyo, including campaign execution, flow creation, segmentation, and automation.
- Demonstrated success increasing retention rates, repeat purchase behavior, customer lifetime value, and CRM-driven revenue.
- Strong analytical skills with the ability to interpret data and translate insights into business recommendations.
- Experience building testing and optimization programs that improve marketing performance.
- Excellent prioritization and project management skills.
- Strong collaboration and communication skills with the ability to work across multiple teams.
- A customer-first mindset with a strong appreciation for brand consistency and customer experience.
Nice to Haves:
- Experience with Yotpo Reviews and/or Yotpo Loyalty.
- SMS marketing platform experience.
- Background in apparel, fashion, retail, or other considered-purchase consumer categories.
- Experience working within a consumer brand or CRM-focused agency environment.
What's on Offer
- Salary of $100,000 to $120,000.
- Opportunity to join a globally recognized consumer brand experiencing significant e-commerce growth.
- Ownership of a highly visible and strategically important revenue channel.
- Collaborative, fast-paced environment with strong cross-functional partnership.
- Ability to directly influence retention strategy, loyalty initiatives, and customer experience.
- Exposure to leading CRM, loyalty, and marketing technology platforms.
- Competitive compensation package, bonus opportunity, and benefits program.
Job Summary
Sector: Marketing
Sub Sector: CRM Agencies
Industry: FMCG (Fast Moving Consumer Goods)
Where: New York
Contract Type: Permanent
Consultant name: Patrice Grande
Job Reference: JN-102026-7128141
About Company
Michael Page is one of the world's leading professional recruitment consultancies, specializing in the placement of candidates in permanent, contract, temporary and interim positions with clients around the world.
Our business was established in Canada in 2005 when we opened our Toronto office. Our role is to work with employers and job seekers to facilitate a successful match. This can range from advising a global company on a candidate sourcing strategy to helping a job seeker find their dream job.
In Canada, we focus on recruiting for the following areas:
Banking and financial services
Digital and e-commerce
Engineering and manufacturing
Finance and accounting
Human resources
Information technology
Marketing
Oil and gas
Procurement and supply chain
Property and construction
Sales
An Established Brand
The Group has established a leading presence in many of the key markets for professional recruitment around the world and has positioned itself in certain other markets, which offer the opportunity for future growth. Within its current largest markets, Michael Page has also built a regional presence, including in the UK, France and Australia. Consequently, the Michael Page brand is among the most widely recognized brands in the professional recruitment industry.
A Market Leader
The role of a recruitment consultancy is to act as an intermediary, identifying and sourcing suitably qualified candidates on behalf of its clients. Candidates are recruited either for permanent or contract positions (typically for a fixed term) or on a temporary basis. Within the overall recruitment industry, the market for professional recruitment services is a specialist sector which has developed more recently. Michael Page is widely recognized as leading the development of this market around the world.
Learn the benefits of working with Michael Page yourself. Submit your resume or contact a Michael Page recruitment consultant today.