Retail Marketing Manager, Food Drug Mass Channel (FDMC)

Deploy and manage product content assets including imagery, on-site banners, product copy, and digital merchandising content across retailer platforms. By applying for this job, you agree to receive calls, AI-generated calls, text messages, or emails from and its affiliates, and contracted partners.

The Fountain Group is currently seeking an Omnichannel Retail Marketing Manager for a prominent client of ours. This position is located in Johns Creek, GA – Hybrid. Details for the position are as follows:

Job Title: Omnichannel Content Manager
Location: Johns Creek, GA – Hybrid
Pay Rate: $60 - $68
Duration: 4 months
Schedule: Full-Time, Daytime, 40 hours/week

Job Description

• Own omnichannel content execution across major U.S. retail partners, including Walmart, Costco, Sam’s Club, and Target.
• Deploy and manage product content assets including imagery, on-site banners, product copy, and digital merchandising content across retailer platforms.
• Develop and scale content strategies targeting consumers, search engines, and emerging agentic AI platforms.
• Create and syndicate machine-readable content to improve AI discoverability.
• Manage traditional SEO, social media, digital content, and e-retail initiatives.
• Develop social media content calendars in partnership with internal marketing teams.
• Coordinate external digital articles, retailer-agnostic content, and retail sales-force materials with agencies and internal stakeholders.
• Partner with web ecosystem and digital experience teams to support omnichannel content initiatives.
• Manage external creative agencies and retail content partners.
• Support content strategy development based on retailer guidelines, customer requirements, and content priorities.

Education

• Bachelor’s degree in Marketing, Digital Marketing, Communications, Business, or related field preferred.

Required Skills

• 5–7 years of content strategy and content management experience.
• Experience managing content for retail customers, preferably large or mid-sized corporate retailers.
• Hands-on retail/e-commerce content experience.
• Knowledge of SEO and web traffic metrics.
• Understanding of website HTML and web content architecture, including:
  • Crawling and indexation
  • Robots.txt
  • XML sitemaps
  • Canonical tags
  • Semantic clustering
  • Internal linking
  • Structured data
  • Semantic HTML
  • Image alt text
  • External linking
  • Metadata tags
• Experience with digital content, social media, shopper marketing, or e-retail.
• Experience managing content across omnichannel retail platforms.
• Proficiency with Microsoft Word, Excel, SharePoint, and Outlook.

Preferred Skills

• Experience with Walmart, Costco, Sam’s Club, Target, or other major U.S. retail platforms.
• Experience with agentic AI optimization, AI discoverability, or machine-readable content.
• Experience with digital shopper marketing and retail media ecosystems.
• Experience with social media strategy and content calendars.
• Experience working with external creative or marketing agencies.
• Experience with retailer content syndication and product content distribution.
• Experience with website content management and digital experience platforms.
• Project Management certification.

By applying for this job, you agree to receive calls, AI-generated calls, text messages, or emails from and its affiliates, and contracted partners. Frequency varies for text messages. Message and data rates may apply. Carriers are not liable for delayed or undelivered messages. You can reply STOP to cancel and HELP for help. You can access our privacy policy at Privacy Policy

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