Retail Marketing Manager, Food Drug Mass Channel (FDMC)
inSync Staffing
- Duluth, GA
- 5 days ago
- $70–$72.85 Per Hour
Highlights
Digital content: liaise internally in regard to external articles (PetMD, Business Insider), and our agency regarding retailer agnostic articles, and Retailer Sales Force materials. Excellent communication skills (verbal and written), interpersonal skills, project ownership and demonstrated diplomacy to effectively convey strategic vision as well as detailed and specialized information to a diverse population.
Numbers & Facts
| Location | Duluth, GA |
| Industry | Staffing/Employment Agencies |
| Salary | $70–$72.85 Per Hour |
| Company Size | 50 to 99 employees |
| Year Founded | 2014 |
| Website | http://www.insyncstaffing.com/default.html |
Description
Location: Duluth, GA- Hybrid
Pay rate: $70.00- $72.85/hr
Duration: 4 months+
Hours: 8-5pm, M-F
Summary:
Owns the execution of omnichannel content across leading US retail partners such as Walmart, Costco, Sams, and Target. This individual will ensure our pet products are represented with compelling and compliant content both online and in-store. This individual will also build and scale foundational strategies to grow three core audiences: consumers, search engines, and emerging agentic AI platforms. This new role will work within the Retail Marketing Team to establish the foundation for AI discoverability while advancing existing efforts across traditional SEO, social media, and digital content ecosystems. This position will collaborate with external creative agencies while maintaining hands-on capabilities, including baseline knowledge of website HTML and design language.
Skills:
All qualified applicants will receive consideration for employment without regard to age, race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran. Rate of pay within the stated range will depend on the qualification of the applicant.
#IND0826
Pay rate: $70.00- $72.85/hr
Duration: 4 months+
Hours: 8-5pm, M-F
Summary:
Owns the execution of omnichannel content across leading US retail partners such as Walmart, Costco, Sams, and Target. This individual will ensure our pet products are represented with compelling and compliant content both online and in-store. This individual will also build and scale foundational strategies to grow three core audiences: consumers, search engines, and emerging agentic AI platforms. This new role will work within the Retail Marketing Team to establish the foundation for AI discoverability while advancing existing efforts across traditional SEO, social media, and digital content ecosystems. This position will collaborate with external creative agencies while maintaining hands-on capabilities, including baseline knowledge of website HTML and design language.
- Retail Content: deploy brand content assets (imagery, on-site banners, copy, etc) to be placed on key omnichannel customer sites
- Agentic AI optimization: own the creation and syndication of machine-readable content
- Social media: build social media calendars in conjunction with internal marketing teams
- Digital content: liaise internally in regard to external articles (PetMD,
- Business Insider), and our agency regarding retailer agnostic articles, and Retailer Sales Force materials
- Internal liaison: omnichannel teams including web ecosystem and digital experiences
Skills:
- Minimum of 5-7 years with content strategy and management experience, with CPG experience preferred , knowledge of SEO and web traffic metrics or relevant experience.
- Experience in retail with a large to mid-sized corporate customer a key requirement
- Baseline knowledge or willingness to understand/learn website development/HTML language (crawling and indexation, robots.txt, sitemaps, canonicals, semantic clustering, internal linking, structured data, semantic HTML, image alt-text, external linking, metadata tags). Do not need to code but need to understand why all this is important.
- Digital & Shopper Marketing, Social Media, or e-retail experience preferred.
- Project Management certifications a plus.
- Excellent communication skills (verbal and written), interpersonal skills, project ownership and demonstrated diplomacy to effectively convey strategic vision as well as detailed and specialized information to a diverse population.
- Demonstrated excellent presentation skills and ability to lead external partners.
- Strong problem-solving and follow-up skills with a passion for attention to detail.
- Demonstrated organizational, project ownership, and time-management capabilities.
- Ability to set priorities, plan and coordinate work activities in a changing environment and manage time and resources to deliver work objectives on time.
- Ability to work independently and as part of a team with a high degree of accuracy and attention to detail in a fast-paced environment.
- Digitally savvy and curious, understands the dynamics of retail.
- Seeks to identify vital interests, and understand the customer's content strategy, structure, guidelines, and underlying content priorities.
- Models willingness to learn and stay up-to-date.
- Demonstrated ability to effectively own multiple projects and coordinate efforts with colleagues from several functional areas.
- Demonstrated ability to achieve results in a highly matrixed organization.
- Results oriented, proven project ownership skills, entrepreneurial and self-motivating.
- Tenacious and resilient, driven to achieve even when faced with obstacles.
- Leadership and interpersonal skills capable of building strong working relationships and influencing both customers and internal teams.
- Ability to think strategically with a strong understanding of retail content principles, sales and marketing strategy and planning issues.
- Proficiency in Microsoft Word, Excel, Internet, SharePoint, and Outlook.
- Minimum of 5-7 years with content strategy and management experience, with CPG experience preferred , knowledge of SEO and web traffic metrics or relevant experience.
- Experience in retail with a large to mid-sized corporate customer a key requirement
- Baseline knowledge or willingness to understand/learn website development/HTML language (crawling and indexation, robots.txt, sitemaps, canonicals, semantic clustering, internal linking, structured data, semantic HTML, image alt-text, external linking, metadata tags). Do not need to code but need to understand why all this is important.
- Digital & Shopper Marketing, Social Media, or e-retail experience preferred.
- Project Management certifications a plus.
- Excellent communication skills (verbal and written), interpersonal skills, project ownership and demonstrated diplomacy to effectively convey strategic vision as well as detailed and specialized information to a diverse population.
- Demonstrated excellent presentation skills and ability to lead external partners.
- Strong problem-solving and follow-up skills with a passion for attention to detail.
- Demonstrated organizational, project ownership, and time-management capabilities.
- Ability to set priorities, plan and coordinate work activities in a changing environment and manage time and resources to deliver work objectives on time.
- Bachelors degree required, marketing or relevant field preferred.
- Ability to work independently and as part of a team with a high degree of accuracy and attention to detail in a fast-paced environment.
- Digitally savvy and curious, understands the dynamics of retail.
- Seeks to identify vital interests, and understand the customer's content strategy, structure, guidelines, and underlying content priorities.
- Models willingness to learn and stay up-to-date.
- Demonstrated ability to effectively own multiple projects and coordinate efforts with colleagues from several functional areas.
- Demonstrated ability to achieve results in a highly matrixed organization.
- Results oriented, proven project ownership skills, entrepreneurial and self-motivating.
- Tenacious and resilient, driven to achieve even when faced with obstacles.
- Leadership and interpersonal skills capable of building strong working relationships and influencing both customers and internal teams.
- Ability to think strategically with a strong understanding of retail content principles, sales and marketing strategy and planning issues.
- Proficiency in Microsoft Word, Excel, Internet, SharePoint, and Outlook.
- Health insurance
- Health savings account
- Dental insurance
- Vision insurance
- Flexible spending accounts
- Life insurance
- Retirement plan
All qualified applicants will receive consideration for employment without regard to age, race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran. Rate of pay within the stated range will depend on the qualification of the applicant.
#IND0826
About Company
We recognize the VMS program management team is our customer and needs to be serviced with integrity, so we built and continue to improve upon our delivery methods as we strive to provide the highest quality service possible.
inSync Staffing’s management team recognized ten years ago the inevitable changes to the staffing industry being brought about by technology and the growing trend of Fortune 1000 corporations to outsource management of their contingent workforces to meet compliance and cost control goals. Rather than swim upstream against the changes, inSync Staffing has embraced MSP and VMS programs as our customers, not competitors. We asked program managers how they want to be serviced.
The result of their input is that we have structured inSync Staffing as a recruiting and customer service organization, unlike traditional staffing companies who sell directly to the end client. Our delivery model allows us concentrates our resources on how to best supply candidates in a very competitive MSP/VMS program environment.
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