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Marketing, Advertising and PR Jobs

Retail Marketing & Brand Manager

Rita Staffing

Plant City, FL

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JOB DETAILS
SKILLS
Analysis Skills, Brand Management, Brand Messaging, Brand Strategy, Budget Management, Business Support, Communication Skills, Competitive Research, Consumer Packaged Goods, Cross-Functional, Customer Relations, Customer/Client Research, English Language, Industry/Trade Analysis, Leadership, Market Entry Strategy, Market Share, Marketing, Marketing Strategy, Multilingual, Online Marketing, Partner Sales, Performance Tuning/Optimization, Presentation/Verbal Skills, Product Marketing, Product Programs, Product Support, Product/Service Launch, Project/Program Management, Promotional Programs, Retail, Return on Investment (ROI), Social Media Marketing, Spanish Language, Supply Chain, Vendor/Supplier Relations, Willing to Travel
LOCATION
Plant City, FL
POSTED
9 days ago
Retail Marketing & Brand Manager
Remote (U.S.-Based) | Travel Required

We are seeking a strategic and results-driven Retail Marketing & Brand Manager to lead brand growth initiatives across the U.S. retail market. This is a high-impact opportunity for a marketing leader who thrives at the intersection of brand strategy, commercialization, innovation, and execution.

In this role, you will work closely with cross-functional teams to drive brand growth, support new product launches, strengthen market presence, and deliver measurable business results.

What You'll Do
  • Develop and execute retail marketing and brand strategies that drive growth and market share
  • Lead go-to-market plans for new products and brand initiatives
  • Manage promotional programs, analyze results, and optimize performance
  • Oversee brand messaging, packaging, visual assets, and customer-facing communications
  • Drive digital marketing, social media, and content strategies
  • Partner closely with sales, supply chain, and product teams to support business objectives
  • Manage marketing budgets, track ROI, and make data-driven recommendations
  • Monitor industry trends, consumer insights, and competitive activity
  • Build strong relationships with agencies, vendors, and key partners
  • Create presentations, reports, and strategic recommendations for leadership
What We're Looking For
  • Minimum 5-7 years of retail marketing and brand management experience
  • Experience within grocery, food, consumer packaged goods (CPG), or related retail industries is strongly preferred
  • Proven success developing and executing brand growth and commercialization strategies
  • Strong analytical, communication, and presentation skills
  • Experience managing budgets and measuring marketing effectiveness
  • Demonstrated leadership experience with the ability to influence and collaborate across departments
  • Results-driven professional who can balance strategic thinking with hands-on execution
  • Bilingual English and Spanish required
  • Ability to travel as needed

About the Company

R

Rita Staffing