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Restaurant Marketing Director

Chick-fil-A

  • Woodlawn, Maryland
  • 5 days ago

    Highlights

    The primary objective is to generate measurable sales growth by identifying opportunities, developing relationships, promoting products, creating compelling offers and events, and bringing new guests and organizations into our restaurants. The ideal candidate is energetic, outgoing, and highly organized, and comfortable getting outside the restaurant to build relationships, pursue new sales opportunities, and represent Chick-fil-A in the community.

    Numbers & Facts

    LocationWoodlawn, Maryland

    Description

    Restaurant Marketing Director

    Chick-fil-A® Ingleside & Security Square | Sales, Product Activation & Community Growth

    Join the Chick-fil-A Family

    Join the Chick-fil-A® family and discover more than just a job; find an opportunity to grow, lead, and make a meaningful impact.

    At Chick-fil-A, you’ll work in a positive, people-first environment where teamwork, leadership, and personal development are valued. Each restaurant is locally owned and operated by an independent franchisee Operator who is passionate about developing Team Members, growing the business, and serving the surrounding community.


    Position Overview

    The Restaurant Marketing Director is a sales-focused leadership role responsible for creating new business, increasing the restaurant

    traffic, activating new and existing Chick-fil-A products, growing catering sales, and building strong relationships throughout the local community. This position is not simply about creating advertisements or social media posts. The primary objective is to generate measurable sales growth by identifying opportunities, developing relationships, promoting products, creating compelling offers and events, and bringing new guests and organizations into our restaurants.

    The ideal candidate is energetic, outgoing, and highly organized, and comfortable getting outside the restaurant to build relationships, pursue new sales opportunities, and represent Chick-fil-A in the community.


    What You’ll Do

    Drive New Sales & Guest Traffic

    • Develop and execute strategies that generate new restaurant sales and increase guest visits

    • Identify and pursue new business opportunities with schools, churches, businesses, healthcare organizations, sports teams, community groups,

    and local organizations

    • Build relationships with decision-makers who can generate recurring catering restaurant business

    • Develop creative promotions and sales initiatives designed to increase transactions, check average, and the overall restaurant revenue

    • Track sales performance and measure the effectiveness of marketing and sales initiatives

    Activate & Leverage Chick-fil-A Products

    • Create excitement and sales around new product launches, seasonal offerings, limited-time products, and the existing menu opportunities

    • Develop local strategies to introduce products to businesses, schools, organizations, and community partners

    • Coordinate sampling, promotions, events, and other product activation opportunities

    • Work with restaurant leadership to identify products and dayparts with the greatest opportunity for growth

    • Ensure promotional materials, POP materials, and reader board messaging support current sales priorities and Chick-fil-A brand standards

    Grow Catering & Outside Sales

    • Proactively develop new catering customers and recurring catering accounts

    • Follow up with existing catering guests to encourage repeat business

    • Coordinate catering opportunities from initial inquiry through delivery and guest follow-up

    • Develop relationships with offices, schools, churches, athletic programs, nonprofits, and organizations that regularly purchase meals

    • Look for opportunities to turn one-time catering orders into long-term customer relationships

    Build Community Relationships

    • Serve as a visible Chick-fil-A representative throughout the local community

    • Build and maintain partnerships that strengthen awareness, goodwill, and ultimately drive restaurant and catering sales

    • Coordinate restaurant participation in community events, school activities, business events, fundraisers, and local initiatives

    • Develop creative ways for Chick-fil-A Ingleside and Security Square to become more connected to the communities we serve

    • Coordinate weekly food distribution and outreach opportunities with local schools, businesses, and community partners

    • Host and support community events that bring guests into the restaurants

    Create In-Restaurant Sales Energy

    • Plan and execute in-store events and promotions designed to increase traffic and sales

    • Create Team Member sales contests and check-average initiatives that encourage suggestive selling and product awareness

    • Partner with restaurant leadership to ensure the team understands current promotions, product launches, and sales priorities

    • Help turn marketing initiatives into measurable restaurant-level execution

    Digital & Local Marketing

    • Create and publish engaging weekly content for Facebook and Instagram

    • Use digital channels to support restaurant promotions, product launches, catering opportunities, community events, and sales initiatives

    • Utilize Canva and other marketing tools to create professional local marketing materials

    • Maintain marketing calendars and ensure promotions are executed consistently and on time

    What Success Looks Like

    Success in this role will be measured by your ability to:

    Generate new sales and new customers

    • Increase catering revenue and recurring catering accounts

    • Successfully activate new and seasonal Chick-fil-A products

    • Increase restaurant traffic and guest engagement

    • Build productive relationships with businesses, schools, churches, and community organizations

    • Create promotions and events that produce measurable business results

    • Strengthen Chick-fil-A Ingleside and Security Square's presence in the surrounding communities

    Qualifications

    • Experience in sales, business development, marketing, community relations, hospitality, or event coordination

    • A strong sales mindset with a desire to pursue and develop new business

    • Excellent communication and relationship-building skills

    • Comfortable meeting new people, making introductions, following up with prospects, and representing the restaurant in the community

    • Highly organized and able to manage multiple projects and priorities

    • Creative, proactive, self-motivated, and results-oriented

    • Working knowledge of Canva, Facebook, and Instagram

    • Restaurant, hospitality, catering, or local business development experience preferred

    • Flexible availability for community events, evenings, weekends, and holidays as business needs require

    Work Schedule

    • Full-time

    • Schedule will vary based on restaurant priorities, community events, sales opportunities, and business needs

    • This role will include time inside the restaurant and out in the community, developing new business


    Why Join Our Team?

    This is an opportunity to play a direct role in the growth of two Chick-fil-A restaurants. You will have the opportunity to build new sales, develop a valuable community

    partnerships, grow catering, introduce guests to new Chick-fil-A products, and create programs that produce measurable results.

    If you are a relationship-builder, salesperson, creative thinker, and community connector who enjoys turning ideas into business growth, we want to meet you. Apply today and help us grow Chick-fil-A Ingleside and Security Square, one relationship, one opportunity, and one remarkable guest experience at a time.

    Work schedule

    • Monday to Friday

    Benefits

    • Flexible schedule
    • Health insurance
    • 401(k) matching
    • Employee discount

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