Location: Remote (Flexible / Any location)
Job Type: Full-time / Part-time / Contract
Department: Performance Marketing / Growth
Job Overview
We are looking for a results-driven, data-obsessed Remote Media Buyer to lead, scale, and optimize paid media campaigns across key digital channels (Paid Social, Paid Search, Programmatic, etc.). In this role, you will be responsible for planning, executing, and managing advertising budgets to maximize ROAS, drive lead generation/sales, and achieve key performance indicators (KPIs).
If you thrive in a fast-paced environment, love analyzing performance data, and know how to scale campaigns profitability, we want to hear from you!
Key Responsibilities
- Campaign Management & Strategy:
- Plan, set up, launch, and manage paid advertising campaigns across platforms including Meta (Facebook/Instagram), Google Ads, TikTok, LinkedIn, YouTube, and programmatics.
- Develop audience targeting strategies, account structures, and bidding models aligned with key marketing goals (e.g., CPA, CPL, ROAS, LTV).
- Creative & Strategy Collaboration:
- Collaborate with copywriters, designers, and video editors to ideate high-converting ad creative assets and ad messaging.
- Conduct continuous A/B testing on creatives, headlines, landing pages, audiences, and ad formats.
- Optimization & Scaling:
- Perform daily, weekly, and monthly campaign analysis and performance optimization (bids, placements, audiences, creatives).
- Scale successful campaigns predictably while maintaining profitability targets.
- Data Analysis & Reporting:
- Track and report on campaign KPIs using Google Analytics, native platform dashboards, and internal analytics tools.
- Monitor pixels, tracking parameters (UTMs), conversion APIs, and attribution models to ensure data accuracy.
- Provide actionable insights and strategic recommendations to stakeholders.
- Industry Trends & Testing:
- Stay ahead of industry trends, platform algorithm changes, privacy updates (iOS, cookieless tracking), and emerging advertising platforms.
Requirements & Qualifications
- Experience:
- 3+ years of proven experience managing paid media campaigns with proven ROAS/CPA success.
- Direct experience managing ad budgets of $[Insert Budget, e.g., $50k - $250k+] per month.
- Platform Expertise:
- Hands-on mastery of Meta Ads Manager, Google Ads (Search, Performance Max, YouTube), TikTok Ads, or relevant channels.
- Deep understanding of tracking technologies (Google Tag Manager, GA4, Meta Conversions API/CAPI, UTM strategy).
- Skills & Attributes:
- Strong analytical mind with superior quantitative and data-driven decision-making capabilities.
- Proven track record of executing A/B split testing methodologies for creatives and landing pages.
- High level of initiative, self-motivation, and ability to work autonomously in a 100% remote setting.
- Excellent written and verbal communication skills in English.
Preferred / Nice-to-Have Skills
- Experience with third-party tracking and attribution tools (e.g., Hyros, Triple Whale, Northbeam).
- Knowledge of CRO (Conversion Rate Optimization) and landing page builders (e.g., Unbounce, Shopify, Webflow).
- Background in direct-response marketing, B2B SaaS, or eCommerce environments.
What We Offer / Benefits
- Flexibility: 100% remote work environment with flexible scheduling.
- Compensation: Competitive salary / hourly rate + performance-based bonuses/incentives.
- Growth: Opportunities to manage larger budgets, scale new channels, and take on leadership responsibilities.
- Tools & Resources: Access to top-tier ad testing tools, analytics software, and creative resources.
This is a remote position.
“We are in the LOYALTY business”
Fidelity Protective Services, LLC is committed to providing superior security protection with exceptional service at an affordable cost. By staying steadfast in the safety and well being of our clients, we thrive for the best quality to achieve the best results.
Join Our Team
Are you looking for a satisfying career where you can help people and make a difference in your community? At Fidelity Protective Service, LLC we take pride in our team and are always looking for those who are committed to accountability, trust, and results.