Regional Sales Manager - West Coast

Job Summary: Responsible for regional sales and marketing of company''s products to assure continued profitable growth and strength of the business.

Job Duties and Responsibilities include the following. (Other duties may be assigned):

• Develops plans, and coordinates regional sales and marketing strategies to meet business objectives and achieve maximum results. Continually evaluates the timely adjustment of marketing strategy and plans to meet changing market and competitive conditions.

• Provides planning and developing order and quotation volumes, profit margin goals, and operating expense budgets for a regional market.

• Plans, organizes, all sales activities for a regional market to achieve or exceed the planned goals for volume

and margins.

• Evaluates the results being achieved and initiates organizational changes or any other corrective action

necessary to improve the sales effort.

• Plans, establishes and maintains a sound and effective regional sales capable of achieving desired sales coverage, market penetration and volume and margin goals.

• Personally maintains contact with major customers and prospects to close a sale, promote good will, or to

provide a basis for continued or future business. Provides feedback to the VP of Sales on

competitive activities, pricing, product acceptance, etc. Implements a target account program to insure the

penetration of large potential accounts.

• Develops and enters new markets as rapidly as circumstances permit.

• Remains sensitive to the needs of the regional market and ascertains whether changes are required;

recommends when appropriate company systems and equipment are suitable for use therein.

• Provides liaison and serves as coordinator between customers, prospects, and national sales organization,

and the company to assure good communications and adequate information regarding proposed sales or a

project in process.

• Participates in final decision regarding acceptance or rejection of given selling situations considering the

degree of potential technical and financial risk for the company.

• Attends trade fairs and shows to direct or participate in demonstrations of company systems or equipment,

to build good will for the company with customers or prospects, and to report on competitive developments

as observed at such functions.

• Supports sales efforts beyond assigned geographic area as requested by the company President and/or VP Sales and / or the National Sales Manager

• Conducts business in an ethical way that:

Produces value in our products and services for our customers;

Produces a stable, secure and high quality work environment for our employees;

Produces acceptable earnings for our stockholders;

Complies with all safety and regulatory requirements.