Regional Sales Manager - Fire Protection

The ideal candidate will demonstrate a consistent track record of exceeding sales objectives, a strong ability to coach and develop sales professionals at all levels, and the strategic insight necessary to drive performance across a diverse portfolio of fire inspection, security systems, and project-based fire protection services. Regional Sales Manager - Fire ProtectionAbout the CompanyGuardian Fire Protection Services, LLC is a leading provider of fire protection, life safety, and security solutions, proudly serving the Mid‑Atlantic, Midwest, and Southeast regions for more than 45 years.

Regional Sales Manager - Fire ProtectionAbout the CompanyGuardian Fire Protection Services, LLC is a leading provider of fire protection, life safety, and security solutions, proudly serving the Mid‑Atlantic, Midwest, and Southeast regions for more than 45 years. Headquarters in Rockville, Maryland, Guardian operates 23 offices across 8 states and supports more than 90,000 customers across a wide range of industries. Guardian delivers comprehensive, end‑to‑end service across the fire, life safety and security industries. Our capabilities include fire sprinklers, fire alarms and monitoring, fire pumps, extinguishers, special hazards systems, marine fire protection, and integrated security solutions that include access control systems and CCTV. Our continued growth is fueled by deep technical expertise, trusted customer relationships, strong business performance, and a disciplined acquisition strategy that ensures consistent quality and service across all locations.Our People & CultureAt Guardian and our affiliated companies, our people are the foundation of our success. We're committed to hiring and developing talented, passionate professionals who share our mission to protect lives and property. As we continue to grow, we offer meaningful career opportunities within a dynamic organization focusing on customer service, technical expertise, collaboration and long-term success.Learn more at www.GuardianFireProtection.com About the OpportunityGuardian Fire Protection Services is seeking a results-driven and experienced Regional Sales Manager to serve as a player-coach, leading and expanding our multi-brand sales operations across Maryland, D.C., and Virginia. This high-impact leadership role oversees both inside and outside sales teams, with responsibility for accelerating revenue growth, improving conversion rates, and fostering a high-performance, accountability-driven sales culture. The RSM is expected to meet and exceed both individual and team sales targets. The Regional Sales Manager (RSM) is responsible for driving regional revenue growth, expanding market presence, and strengthening customer engagement. This role provides leadership, direction, and development for a regional sales team while actively contributing to strategic sales initiatives, complex deal execution, and the cultivation of long-term client relationships. The RSM plays a critical role in aligning sales strategies with operational capabilities, regulatory requirements, and evolving market conditions.The ideal candidate will demonstrate a consistent track record of exceeding sales objectives, a strong ability to coach and develop sales professionals at all levels, and the strategic insight necessary to drive performance across a diverse portfolio of fire inspection, security systems, and project-based fire protection services. Job DutiesSales Leadership & Team DevelopmentLead, mentor, and manage inside and outside sales team of 5-10 members across assigned region(s)Set clear performance expectations and hold team members accountable to activity metrics and revenue targetsConduct regular pipeline reviews, ride-alongs, and call coaching sessions to develop sales skillsDrive consistent growth across three core service lines:Fire Inspection Sales (recurring inspection and service agreements)Security System Sales (access control, CCTV, intrusion, and monitoring)Project-Based Sales (fire sprinkler, fire alarm, and kitchen suppression system installation)Own regional revenue targets and manage performance to monthly, quarterly, and annual goalsMeet and exceed personal quota targets for large key account expansion within the regionManage key customer relationships within region focusing on full share of walletDevelop and refine pricing strategies in partnership with operations and senior leadershipEnforce consistent use of Salesforce and HubSpot for pipeline tracking, forecasting, and reportingDeliver regular forecasts and performance reporting to senior leadershipIdentify and pursue new market opportunities across commercial, industrial, and Multi-family residential segmentsCollaborate with marketing on lead generation, campaign alignment, and inbound lead handlingSupport the expansion of cross-sell and upsell programs across the Guardian family of brandsPersonal Sales Targets & Account ManagementCarry and exceed personal sales quota focused on key accounts and share of wallet expansionBuild and maintain strong, long-term relationships with key decision-makers, including building owners, property managers, contractors, facility managersServe as a senior-level point of contact for strategic and high-risk accountsEnsure customer needs are accurately translated into service and installation solutionsAddress customer escalations proactively and partner with operations to resolve issues quickly and effectivelyPromote customer retention, renewals, upselling, and cross-selling of fire protection servicesChampion a customer-first mindset across the regional sales teamQualificationsRequired5–7 years of sales management experience, preferably in a service-based or trades industryDemonstrated track record of consistent sales outperformance, quota attainment, team growth, or market expansionExperience managing both inside sales (phone/email-based) and outside sales (field-based) teamsProficiency with CRM platforms (Salesforce, HubSpot, or similar)Excellent coaching, communication, and leadership skillsAbility to travel across the assigned region as neededPreferredPrevious field sales experience in fire protection, life safety, security, or a related industryFamiliarity with fire inspection services, NFPA codes, or related technical knowledgeExperience selling project-based or construction servicesBackground managing multi-branch or multi-brand sales teamsCompensationThis is a salaried position - salary is negotiable depending on candidate experienceQuarterly bonus opportunitiesMonthly commissionsBenefits401K with a company matchMedical, Dental and Vision InsuranceCompany paid Short Term DisabilityCompany paid Long Term DisabilityCompany paid Life and AD&D insurancePre-tax accounts for health and dependent careAflacVacation and Personal timePaid holidaysTuition ReimbursementGuardian Fire Protection Services, LLC. is an Equal Employment Opportunity (EEO) employer and prohibits employment discrimination for employees and applicants based on his or her age, race, color, pregnancy, gender, gender identity, sexual orientation, national origin, religion, marital status, citizenship, or because he or she is an individual with a disability, protected veteran or other status protected by federal, state, and local laws.Job Type: Full-timeThis link leads to the machine-readable files that are made available in response to the federal Transparency in Coverage Rule and includes negotiated service rates and out-of-network allowed amounts between health plans and healthcare providers. The machine readable files are formatted to allow researchers, regulators, and application developers to more easily access and analyze data.#GuardianFireProtection #RegionalSalesManager #Sales #FireProtection #DMVJobs #MarylandJobs #Rockville #Hiring