We are seeking an experienced Regional Marketer to join our growing long-term care organization in East Tennessee. This is an excellent opportunity for a results-driven marketing professional with a proven track record of increasing census across multiple skilled nursing facilities.
The ideal candidate must have regional marketing experience within skilled nursing/long-term care and possess established relationships with hospitals, case managers, physician groups, and community referral sources throughout the East Tennessee market.
Key Responsibilities
- Develop and execute regional marketing strategies to increase admissions and occupancy across multiple skilled nursing facilities.
- Build, strengthen, and maintain relationships with hospitals, discharge planners, case managers, physicians, assisted living communities, hospice agencies, and other referral partners.
- Identify new referral opportunities and expand market presence throughout the region.
- Collaborate with facility leadership and admissions teams to achieve census and revenue goals.
- Analyze referral trends, market conditions, and competitor activity to identify growth opportunities.
- Represent the organization at networking events, healthcare meetings, and community outreach initiatives.
- Assist facilities in developing and implementing targeted marketing plans.
- Monitor marketing performance and provide regular reports to leadership.
- Ensure a seamless referral and admission process while delivering exceptional customer service to referral partners.
Qualifications
- Required: Minimum of 3 years of regional marketing experience within skilled nursing and long-term care.
- Demonstrated success growing census across multiple facilities.
- Strong network of referral sources throughout East Tennessee.
- Thorough understanding of Medicare, managed care, and post-acute referral processes.
- Excellent communication, relationship-building, and presentation skills.
- Self-motivated with the ability to prioritize and manage multiple facilities simultaneously.
- Valid driver's license with the ability to travel extensively throughout the region.
Preferred Experience
- Skilled Nursing Facility (SNF) marketing
- Regional business development
- Hospital and physician relationship management
- Census development
- Post-acute care marketing
- Long-term care operations
Why Join Us?
- Competitive salary plus incentive opportunity
- Mileage reimbursement
- Comprehensive benefits package
- Supportive leadership team
- Opportunity to make a meaningful impact across multiple communities
- Growing organization with opportunities for career advancement
To be considered, candidates must have previous regional marketing experience in skilled nursing/long-term care.
Equal Opportunity Employer
Benefits:
- Dental insurance
- Health insurance
- Mileage reimbursement
- Paid time off
- Travel reimbursement
- Vision insurance
Work Location: Hybrid
#ZrLTC
Confidential opportunity with a growing LTC organization focused on quality care, operational excellence, and team success.