Regional Director of Operations

Role Summary

HULK USA is seeking an experienced Regional Director of Operations to lead our Midland operations during a period of continued growth. This senior leadership position is responsible for driving operational performance, developing strong teams, and establishing the processes and accountability needed to support a growing business.

Reporting to the Vice President of Operations, the Regional Director of Operations will provide leadership and oversight across shop operations, equipment refurbishment and repair, and field services. This individual will be responsible for ensuring both shop and field service teams operate safely, efficiently, and consistently while meeting customer expectations and business objectives.

The ideal candidate brings a combination of operational expertise, strategic thinking, and proven people leadership. This individual understands the distinct challenges of shop and field service operations while maintaining a broader focus on business performance, leadership development, and cross-functional collaboration. Success in this role requires sound judgment, strong communication skills, and the ability to represent Midland operations effectively to executive leadership.

Key Responsibilities

Operational Leadership & Performance

• Provide overall leadership and direction for Midland shop operations, equipment refurbishment, repair, assembly, and field service activities.
• Establish clear operational expectations, processes, and performance standards across teams.
• Develop and monitor key performance indicators focused on safety, quality, productivity, turnaround times, resource utilization, and service delivery.
• Identify operational challenges, implement improvements, and maintain accountability for results.
• Oversee operational budgets, capital and operating expenses, labor efficiency, and cost management to support business profitability.
• Ensure operational capabilities, staffing, and resources align with customer demand and continued business growth.

People Leadership & Development

• Lead, coach, and develop operations managers, field service leaders, supervisors, and their teams.
• Foster a culture of ownership, accountability, teamwork, and continuous improvement.
• Establish clear expectations, provide appropriate resources, and ensure consistent follow-through on performance objectives.
• Strengthen leadership capabilities through coaching, performance management, and employee development.
• Support workforce planning, succession development, and organizational growth.
• Empower managers and supervisors to lead daily execution while maintaining accountability for operational results.

Shop Operations & Field Service Oversight

• Provide leadership across both shop and field service functions, recognizing the distinct operational requirements, challenges, and performance expectations of each.
• Ensure effective planning, scheduling, resource allocation, and coordination to meet operational and customer demands.
• Drive improvements in equipment turnaround times, workflow efficiency, service responsiveness, and overall operational execution.
• Maintain accountability for equipment quality, operational readiness, and customer service standards.
• Strengthen communication and coordination between shop operations and field service teams to support consistent service delivery.

Cross-Functional Leadership & Business Partnership

• Partner closely with Sales, Finance, Engineering, Supply Chain, and other departments to align operational priorities with broader business objectives.
• Serve as the senior operational leader in Midland, facilitating communication, addressing challenges, and driving alignment across functions.
• Collaborate with Sales to support customer requirements, operational planning, and business growth.
• Address operational challenges through effective problem-solving, sound judgment, and cross-functional collaboration.
• Communicate operational performance, business challenges, and improvement opportunities to executive leadership.
• Represent Midland operations in leadership discussions, business reviews, and strategic planning activities.

Safety, Quality & Continuous Improvement

• Promote a strong safety culture across shop and field operations through visible leadership, clear expectations, and accountability.
• Ensure compliance with company policies, customer requirements, and applicable safety and regulatory standards.
• Maintain oversight of operational quality, incident prevention, corrective actions, and continuous improvement initiatives.
• Drive process standardization, operational efficiency, and consistent execution across teams.
• Leverage operational data, reporting, and performance trends to guide decisions and identify opportunities for improvement.
• Support the development and implementation of sustainable processes that strengthen operational performance as the business grows.

Qualifications & Experience

Required Qualifications

• Extensive progressive leadership experience within oil and gas or oilfield service operations, with demonstrated responsibility for people, operational performance, and business results.
• Proven experience leading both shop-based operations and field service organizations, with an understanding of the distinct challenges and performance measures associated with each.
• Strong background in shop operations, including equipment refurbishment, repair, productivity, quality, and turnaround management.
• Demonstrated success leading managers, supervisors, and cross-functional teams within complex operational environments.
• Experience managing operational budgets, controlling costs, analyzing performance metrics, and driving operational improvements.
• Strong understanding of operational safety, quality standards, and customer service expectations within the oil and gas industry.
• Proven ability to establish accountability, develop leaders, implement processes, and lead teams through organizational change.
• Strong business judgment, communication, and interpersonal skills, with the ability to build relationships and work effectively across departments.
• Experience developing operational reports, interpreting performance data, and presenting information to senior leadership.
• Ability to balance strategic planning and business priorities with effective operational oversight and leadership.

Preferred Qualifications

• Bachelor's degree in Business, Operations Management, Engineering, or a related field.
• Experience with artificial lift systems, electric submersible pumps (ESP), downhole equipment, or related oilfield services.
• Experience leading operations within growing or evolving organizations.
• Background in structured, process-driven environments with demonstrated experience in continuous improvement.
• Familiarity with ERP systems, including NetSuite, and operational reporting tools.
• Knowledge of the Permian Basin market, customer expectations, and regional operating environment.

Work Environment & Expectations

This position is based on-site in Midland, Texas, and requires regular engagement with operational leadership, shop and field service teams, and cross-functional business partners.

While the position generally follows a standard business schedule, flexibility is expected to address operational needs, including occasional evenings, weekends, and off-shift activities. Travel to customer locations, field sites, and other company facilities will be required as business needs arise.

Why Join HULK USA?

HULK USA provides solutions designed to address demanding production challenges, helping customers maximize artificial lift life, uptime, and production.

As our Midland operations continue to grow, this position offers the opportunity to play a significant role in shaping operational performance, strengthening leadership teams, and establishing the processes needed for long-term success.

We are looking for an experienced leader who takes ownership, values collaboration, develops people, and is committed to delivering results through strong operational execution.