Overview:
The Regional Director of Business Development is responsible for leading the design, management, and execution of business development, sales, and marketing initiatives within an assigned region. This role develops and implements strategic growth plans that support census development, strengthen referral relationships, and expand market presence across multiple healthcare communities. The Regional Director partners with operational and business development leaders to identify market opportunities, optimize sales performance, and achieve or exceed organizational census goals.
Responsibilities:
- Lead the development, management, and implementation of regional sales and marketing strategies.
- Partner with business development teams to achieve census growth objectives and maintain desired payer and service mix.
- Spearhead business development initiatives that support market share growth and strategic expansion efforts.
- Develop and maintain strategic relationships with referral sources, healthcare providers, physician practices, and acute care organizations.
- Analyze demographic and market data to identify opportunities and strengthen business development strategies.
- Evaluate marketing collateral, advertising materials, and digital marketing resources to ensure relevance and effectiveness.
- Assist with the development of advertising campaigns, public relations activities, community outreach efforts, and referral development programs.
- Support recruitment, onboarding, training, coaching, and development of local business development personnel.
- Conduct classroom and field-based sales training for internal and external business development teams.
- Monitor lead tracking systems, evaluate conversion metrics, and utilize reporting data to improve sales performance.
- Collaborate with community leadership to develop and sustain effective community outreach programs.
- Conduct routine visits with referral partners and providers to identify opportunities for new patient referrals and service growth.
Qualifications:
- Minimum three (3) years of experience as a sales leader in a multi-facility long-term care setting.
- Minimum five (5) years of experience implementing successful business development strategies across multiple market types.
- Some college education in a marketing-related field.
- Thorough understanding of the long-term care market and referral sources, including acute care markets.
- Demonstrated success training and developing internal and external business development professionals.
- Proven history of achieving or exceeding census growth goals.
- Ability to identify market trends, growth opportunities, and community needs.
- Excellent communication, presentation, organizational, and relationship-building skills.
- Working knowledge of Microsoft Office applications.
Benefits/EEO:
What We Offer You
- Competitive Wages
- 401k with match
- Medical, Dental, Vision & Supplemental Insurance
- Vacation, Sick, Personal Holiday & Paid Holidays
- Short-Term Disability
- Life Insurance
- Tuition & CEU Reimbursement
- Rewards & Recognition Program
EEOC
We are an Equal Opportunity Employer. We offer an excellent benefit plan to include 401(k) with match, CEU reimbursement, vacation, sick time, holidays, medical, dental, and supplemental insurance plans, as well as a highly competitive compensation package.