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Regional Communications Director
Req #: 0000268393
Category: Marketing / Public Relations
Status: Full-Time
Shift: Day
Facility: RWJBarnabas Health Corporate Services
Department: Regional Corp Communications
Pay Range: $133,800.00 - $174,100.00 per year
Location:
95 Old Short Hills Road, West Orange, NJ 07052
Job Title: Regional Director
Location: SBC Corporation
Department Name: Regional Corp Communications
Req #: 0000268393
Status: Salaried
Shift: Day
Pay Range: $133,800.00 - $174,100.00 per year
Pay Transparency:
The above reflects the anticipated annual salary range for this position if hired to work in New Jersey.
The compensation offered to the candidate selected for the position will depend on several factors, including the candidates educational background, skills and professional experience.
A Typical Day
The Regional Communications Director is embedded directly within a designated group of hospitals, to manage day-to-day reputation protection, protect the local narrative, and serve as the immediate on-the-ground communication resource for facility leadership. Operating within a newly distinct communications capacity, this role focuses exclusively on local public relations, media response coordination, facility-level internal communications, and immediate on-site crisis mitigation.The Regional Communications Director serves as a consultative communications partner to Hospital Presidents and facility operational leaders, shifting executive interactions away from tactical task-taking.This role works in close, matrixed partnership with facility-level Regional Marketing Leads to ensure local promotions and consumer activations are backed by earned clinical credibility and localized reputational readiness.This role will work closely with the AVP, Regional Communications to ensure that regional messaging is perfectly synchronized with system-wide priorities.This role also oversees system Orthodox communications.
- Execute day-to-day local public relations, narrative management, and reputation protection strategies for all assigned hospital facilities
- Serve as the immediate, on-the-ground communication consultant and advisory partner to Hospital Presidents and facility executive teams within the designated cluster
- Collaborate closely with the AVP, Regional Communications and other regional leads in an effort to align overall department and communication strategy and cascade messaging throughout the regional structure
- Partner directly with facility-level Regional Marketing Leads to ensure local clinical promotions and consumer events are paired with earned media coverage and reputational readiness
- Direct localized rapid-response communication, on-site issue mitigation, and information verification for facility-specific crises, incident responses, or media inquiries under the guidance of the regional leader
- Draft and coordinate localized internal communications, facility-wide executive updates, and employee-facing messaging that do not meet the enterprise campaign threshold
- Gather facility-level clinical insights, medical milestones, and local data to build high-quality strategic briefs for submission into the centralized automated single front door intake system
- Enforce departmental lines in the sand at the facility level, ensuring communications resources are completely protected from executive administrative assistant duties, unaligned local campaigns, or low-scale event planning
- Map facility-level communication updates onto the Integrated System Calendar and coordinate with the Weekly Editorial Council pipeline to maintain a single, consistent corporate voice
- Monitor local media coverage, compile facility sentiment analyses, and track local communication metrics to report regional effectiveness to the Regional Communication Leader,
This Role Might Be For You If ..
- Strong working knowledge of corporate communications, public relations practd local media engagement methodologies
- Demonstrated ability to serve as a reliable advisory partner to hospital operational leaders and facility executives
- Excellent written, editorial, and proofreading skills, with the ability to author compelling copy under rapid turnaround times
- Practical experience in managing localized crisis communications, facility operational alerts, and media tracking
- Strong interpersonal skills, with a proven track record of collaborating effectively with marketing counterparts and clinical stakeholders
- Ability to navigate a highly matrixed corporate structure and maintain alignment with overarching enterprise narratives
- Familiarity with automated project management tools, workflow intake engines, and digital content calendars
- Strong organizational skills, with a demonstrated capability to manage multiple localized projects simultaneously
- High degree of emotional intelligence, discretion, and professional judgment when handling sensitive facility issues
- Tactical understanding of how to use communication data and media metrics to optimize localized storytelling
- Strict commitment to upholding enterprise brand guidelines and operational governance frameworks
- Agility and flexibility to pivot execution strategies during unexpected, real-time crisis scenarios
To Be Considered
Education Required:
- Bachelors Degree in Communications, Public Relations, Journalism, Corporate Affairs, or a strictly related field
Experience Required:
- Minimum of five (5) years of progressive, relevant experience in corporate communications, public relations, professional writing, or media relations
Education Preferred:
- Masters degree in Communications, Public Relations, or a related corporate discipline
Additional Licensure Preferred:
- Accreditation in Public Relations (APR)
Experience Preferred:
- Seven (7) or more years of communications experience within a healthcare facility, public relations agency, or complex corporate matrix environment
Other Duties: Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities and activities may change at any time with or without notice.
Benefits and Perks:
At RWJBarnabas Health, our market-competitive Total Rewards package provides comprehensive benefits and resources to support our employees' physical, emotional, social, and financial health.
- Paid Time Off (PTO)
- Medical and Prescription Drug Insurance
- Dental and Vision Insurance
- Retirement Plans
- Short & Long Term Disability
- Life & Accidental Death Insurance
- Tuition Reimbursement
- Health Care/Dependent Care Flexible Spending Accounts
- Wellness Programs
- Voluntary Benefits (e.g., Pet Insurance)
- Discounts Through our Partners such as NJ Devils, NJ PAC, Verizon, and more!
Choosing RWJBarnabas Health!
RWJBarnabas Health is the premier health care destination providing patient-centered, high-quality academic medicine in a compassionate and equitable manner, while delivering a best-in-class work experience to every member of the team. We honor and appreciate the privilege of creating and sustaining healthier communities, one person and one community at a time. As the leading academic health system in New Jersey, we advance innovative strategies in high-quality patient care, education, and research to address both the clinical and social determinants of health.
RWJBarnabas Health aims to truly make a unique impact in local communities throughout New Jersey. From vastly improving the health of local residents to creating educational and career opportunities, this combination greatly benefits the state. We understand the growing and evolving needs of residents in New Jersey-whether that be enhancing the coordination for treating complex health conditions or improving community health through local programs and education.
Equal Opportunity Employer
RWJBarnabas Health is an Equal Opportunity Employer
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