Regional Business Development Manager

The Regional Business Development Manager sits within NWF Fuels' Field Sales function and is responsible for driving New Business development across an assigned geographical territory.

As one of the boots on the ground of NWF's New Business operation, you will be highly visible within your region, spending time across regional hubs, customer locations and the wider territory to identify, develop and convert profitable new business opportunities.

The role focuses primarily on larger, more complex Commercial opportunities where face to face engagement can deliver greater value and commercial success than a desk-based approach alone. This is not simply an appointment led field sales role; you will be expected to proactively create your own opportunities through prospecting, canvassing, networking and direct customer engagement, building strong local market presence and relationships.

Each Regional Business Development Manager is partnered with an Outbound Sales Executive, combining proactive desk-based prospecting with regional field expertise to create a highly effective acquisition model. Together, you will develop opportunities collaboratively, with clear accountability for securing profitable, multi-product new business growth across your territory.

Why NWF Fuels?

• Monthly Pay: £32,960 to £50,000 per annum dependant on experience plus commissions
• Car: Car allowance paid monthly
• Shifts: Monday to Friday
• Holidays: 33 days per year including bank holidays
• Progression Opportunities: Clear progression pathways within the Commercial Sales function as well as across the wider group that operates 2 other business'
• Training Opportunities: Funded, accredited courses.
• Medicash: Cashback on routine medical expenses such as dental, optical, physiotherapy and more!
• Shopping Discounts: Save with discounts at major retailers like Sainsbury's, Morrisons, Currys, Debenhams and more!
• Travel Savings: Discounts on flights, hotels, and airport parking.
• Entertainment Offers: Reduced prices at over 400 cinemas across the UK, including savings on drinks and snacks.
• Dining and Lifestyle: Access to deals on restaurants, leisure activities, and other lifestyle services.
• Enhanced Policies: Enhanced maternity and paternity leave.
• The Usual: Company Pension Scheme, Life Assurance, Cycle to Work Scheme, Employee Assistance Programme including counselling, legal and financial support, Free Refreshments, Free Secure On-Site Parking!

Day to Day

Regional Acquisition

• Develop and execute a regional New Business plan.
• Prospect for larger and strategically valuable Commercial customers.
• Conduct face-to-face meetings with decision makers.
• Canvas target locations and directly approach prospective customers.
• Develop regional networks, referrals, and market intelligence.

Internal Sales Partnership

• Work closely with your aligned Outbound Sales Executive.
• Develop mutually beneficial target lists and campaigns.
• Accept and progress qualified field referrals.
• Provide feedback and maintain shared visibility of opportunities.
• Create opportunities for your desk-based partner to support.

Solution Selling

• Understand the customer's complete fueling operation.
• Sell Commercial Fuels, AdBlue, Fuel Cards and Telemetry.
• Develop multi product propositions wherever appropriate.
• Coordinate complex commercial requirements across internal NWF stakeholders.

Pipeline & Performance

• Maintain a high-quality regional pipeline.
• Deliver new account, volume, GM and product penetration objectives.
• Maintain accurate CRM records and forecasts.
• Ensure clear next actions exist against every live opportunity.
• Manage new Commercial customers through the agreed acquisition period before structured transition into Retention.

What will you bring?

• Proven B2B field based New Business experience.
• Strong prospecting and relationship building capability.
• Comfortable opening doors and creating opportunities independently.
• Strong commercial and negotiation skills.
• Self-motivated and effective when managing a large geographical territory.

Who are NWF Fuels?

NWF Group comprises of 3 key businesses: NWF Fuels, NWF Agriculture & Boughey Distribution. Employing over 1,400 colleagues across the group, we encourage and empower our people to progress and move fluidly through the group, meaning the sky really is the limit when you join us!

What makes NWF Fuels different? Our commitment to the customer and our focus on service is what sets us apart in the market, and our people are the driving force! We supply a range of fuel related products throughout the UK to domestic, agricultural, commercial and retail customers through our modern fleet of over 155 tankers and a strategically located depot network allowing us to service more than 113k customers. The business has grown organically and through acquisition currently standing as the third largest fuel distributor in the UK - we plan to climb higher and want you to be a part of it!

We are an equal opportunities employer and welcome applications from all suitably qualified persons regardless of their race, sex, disability, religion/belief, sexual orientation or age.