Refreshment Adventure Brand Manager (Popsicle & Good Humor)

Life tastes better with ice cream

With 19.000 expert ice cream colleagues and iconic brands like Wall's, Cornetto and Ben & Jerry's, loved in 76 countries, we are the world's largest Ice Cream company leading the industry.

We create iconic ice cream brands that are part of everyday life, bringing moments of joy to millions of people around the world. Everybody loves ice cream. And as the world's biggest pure‑play ice cream company, we have the scale and ambition to make a real difference.

What truly sets us apart is how we work.

We move fast and keep things simple. We turn ideas into action, trust people to take ownership, and work as one team to win together with integrity. Our culture is high‑performance, collaborative and focused on getting things done.

We're curious and ready for what's next. We embrace digital, use data to make better decisions, and keep learning, including how AI can help us work smarter and serve consumers better.

The Role:

Popsicle and Good Humor are two of the oldest, most beloved brands in the ice cream category. From fun co-branded flavor partnerships like SpongeBob, Spiderman, and Bluey to classics like Strawberry Shortcake and Creamsicle, these brands appeal to consumers from age 6 to 96!

Ice Cream is a category with complete interdependency between supply chain, customer development, finance, and marketing. As the Refreshment Adventure cluster lead, this role will have the unique opportunity to lead a small portfolio of brands and make resource allocation and prioritization decisions across both Popsicle & Good Humor.

The ideal candidate will drive the business forward with out-of-the-box ideas, strong leadership of the cross-functional team, and by challenging the status quo to get things done more efficiently. In this role, you will oversee all aspects of demand creation including paid, owned, and earned tactics, forecasting, and customer engagement for the Popsicle and Good Humor businesses. The person who will be successful in this position is motivated, engaged, and passionate about taking on significant responsibility while delivering business growth.

Popsicle & Good Humor are local brands, so close and collaborative work across innovation, operations, finance, and customer development is a must. Only as a team will we accomplish what we need to in the face of some of the strongest competitive intensity in the category. This will be a rewarding position where results are immediate, visible, and impactful in the marketplace.

What You'll Be Responsible For:

As the Refreshment Adventure Brand Manager on the Ice Cream Operations team, this role is responsible for the day-to-day management of Popsicle and Good Humor. Working directly with our cross-functional teams, this role will have the opportunity to craft and execute winning strategies in the marketplace. Candidates require confidence to lead internal and external teams, a bias for action, and an ability to manage and navigate through a complex system.

Key Responsibilities:

• Leverage analytical skills to lead the business forecasting process and inform strategic decision-making
• Manage the marketing budget and P&L to maximize growth and profitability
• Work with the Channel & Customer Strategy team to make pricing and promotional recommendations
• Assist in the development and execution of brand plans to deliver growth and profit targets, including launching innovation and strengthening the core business
• Translate consumer insights into effective demand creation plans including earned, social, digital, and shopper marketing channels
• Partner with Customer and Channel Strategy teams to land new innovations and retailer-specific activations
• Develop a deep understanding of the competitive and customer environment, including market share analysis, category performance, and consumer trends
• Develop annual and long-range brand plans that support sustainable growth
• Prepare and interpret market research analysis, analyze and forecast business results, and identify opportunities for growth
• Lead cross-functional teams to execute business priorities and key initiatives successfully
• Collaborate closely with innovation, operations, finance, supply chain, customer development, and agency partners to deliver business objectives

We're Looking For Someone Who:

• BA/BS degree required; MBA desired
• 3-5 years of experience in Brand Marketing, preferably within Consumer Packaged Goods (CPG)
• Ability to operate effectively in a less structured environment
• Strong interpersonal and communication skills
• Analytic capability to manage and forecast volume, address business issues, identify business opportunities, and make strategic recommendations
• Creativity in problem solving and communications development
• Strong analytical and financial management skills
• Clear demonstration of successful, consistent delivery to the business
• Clear demonstration of project management and leadership skills
• Experience and ability leading or working with agencies and media partners
• Experience and understanding working with different customer channels
• Ability to operate in an unstructured, dynamic environment and provide innovative approaches in a team-based structure
• Strong influence management skills with the ability to lead cross-functional teams and drive alignment
• Demonstrated passion for brand building, innovation, and delivering business growth

WHAT YOU'LL GET

Alongside meaningful work and strong development, we offer a reward package that typically includes:

• Market-competitive pay and performance related rewards
• Flexible ways of working
• Support for health, wellbeing and life outside of work
• Time off to rest and recharge
• Ongoing learning and development opportunities
• Medical, dental and (where applicable) vision coverage
• Health and wellbeing support, including employee assistance programs and wellness initiatives
• Health-related savings and spending accounts
• Retirement savings programs with a competitive matching plan
• Additional employee perks (e.g., corporate discounts, commuter or learning support)
• Benefits vary by country and are subject to plan terms and eligibility.

Pay: The pay range for this position is $103,000 to $154,400. The Magnum Ice Cream Company (TMICC) takes into consideration a wide range of factors that are utilized in making compensation decisions including, but not limited to, skill sets, experience and training, licensure and certifications, qualifications and education, and other business and organizational needs.

Bonus: This position is bonus eligible.

Benefits: TMICC employees are eligible to participate in our benefits plan. Should the employee choose to participate, they can choose from a range of benefits to include, but is not limited to, health insurance (including prescription drug, dental, and vision coverage), retirement savings benefits, life insurance and disability benefits, parental leave, sick leave, paid vacation and holidays, as well as access to numerous voluntary benefits. Any coverage for health insurance and retirement benefits will be in accordance with the terms and conditions of the applicable plans and associated governing plan documents.

Why join us?

This is a place for people who are passionate about ice cream and are growth obsessed - both for the business and for themselves. People who act like an owner and drive our business end-to-end. People who are driven by success to deliver more than we ever thought we could!

You'll thrive here if you value an inclusive culture, with low ego and hierarchy - and if you're excited to continuously learn and challenge how we work, using digital, data, and new thinking to push us forward.

• Roles with real accountability and visible impact
• Free to move fast, experiment and challenge how things are done
• Continuous learning and development as the business grows
• Reward linked to performance and contribution.

Your career here is shaped by what you deliver, as you work across functions and markets and grow with the business.

Ready to build the future of Ice Cream?

If this sounds like the place where you'd thrive, we'd love to hear from you. Apply online and share your CV. We'll review your application and be in touch with the next steps.

If you are an individual with a disability in need of assistance at any time during our recruitment process, please contact us at Accommodations.NA@magnumicecream.com. Please note: This email is reserved for individuals with disabilities in need of assistance and is not a means of inquiry about positions or application statuses. The Protected Veterans or Individuals with Disabilities AAP narratives are available for inspection by any employee or applicant for employment Monday through Friday during normal business hours at establishment.

Additional information

The Magnum Ice Cream Company is an Equal Opportunity Employer. We embrace diversity and are committed to creating an inclusive environment where everyone can do their best work regardless of age, disability, gender identity, race, religion, sexual orientation, or any other protected characteristic.

Disclaimer

Equal Opportunity Employer: The Magnum Ice Cream Company is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, gender expression, national origin, or any other basis protected by applicable law, and will not be discriminated against on the basis of disability.

Employment is subject to verification of pre-screening tests, which may include drug screening, background check, credit check and DMV check.