Best Practices, Brand Messaging, Budget Management, Budgeting, Campaigns, Candidate Sourcing, Channel Management, Communication Skills, Continuous Improvement, Cost Control, Detail Oriented, Email Marketing, Employer Brand, Ergonomics, Forklift, Human Resources, International Marketing, Lead Generation, Market Trend Analysis, Marketing, Marketing Campaign, Marketing Strategy, Metrics, Microsoft Excel, Microsoft PowerPoint, Microsoft Word, Online Marketing, Operations Management, Organizational Skills, Outbound Marketing, Performance Analysis, Performance Metrics, Podcasting, Presentation/Verbal Skills, Process Improvement, Project/Program Management, Recruiting Strategy, Research Skills, Sales, Sales Qualification, Social Media, Streaming Technology, Target Marketing, Time Management, Total Cost of Ownership, Workforce Planning, Writing Skills
Company Description:
Crown Equipment Corporation is a leading innovator in world-class forklift and material handling equipment and technology. As one of the world's largest lift truck manufacturers, we are committed to providing the customer with the safest, most efficient and ergonomic lift truck possible to lower their total cost of ownership.
Job Posting External
We are seeking a strategic, results-driven Recruiting Marketing Manager to lead the execution and measurement of national recruiting marketing campaigns that attract qualified talent and positions the Company as a global employer of choice. This role works collaboratively with leaders across Marketing, Operations, HR, Engineering and Sales to engage with qualified candidates through an integrated marketing approach.
Key Responsibilities
Recruiting Marketing Strategy & Execution
- Lead the development and implementation of a comprehensive recruiting marketing strategy to reach targeted groups of potential employees through multiple touchpoints.
- Collaborate with departments within the company to ensure recruiting marketing strategies align with hiring priorities and workforce planning needs.
- Develop impactful, on-brand recruiting programs that support employer value propositions and candidate engagement.
- Develop and manage a recruiting marketing calendar to ensure campaign timing aligns with business hiring demands.
Campaign Development & Channel Management
- Design and execute integrated recruiting marketing campaigns across traditional and digital channels including streaming and podcasting, social media, career websites and email marketing.
- Serve as the subject matter expert for recruiting marketing ensuring consistent global messaging and alignment among the Global Marketing Team throughout the candidate journey.
- Establish best practices for integrating employer brand messaging across all recruiting marketing efforts.
Digital & Content Ownership
- Lead the development and ongoing maintenance of the company's career site and all recruiting content.
- Ensure recruiting digital experiences are engaging, user-friendly and optimized to generate qualified candidate leads.
Candidate Lead Generation & Analytics
- Develop and manage a closed-loop candidate lead generation and tracking process using the Company's reporting platform.
- Establish consistent candidate lead generation KPIs, success metrics, and reporting standards.
- Monitor, evaluate, and report on the performance and effectiveness of recruiting marketing programs.
Operations & Project Management
- Conduct ongoing research into emerging recruiting marketing tactics, technologies, and platforms to continuously improve candidate reach and engagement.
- Manage recruiting marketing project timelines, deliverables, and budgets to ensure initiatives are executed on time and within scope.
- Drive continuous improvement by applying insights from performance data and market trends.
Qualifications
- Bachelor's degree in Marketing, Human Resources , Communications or related field, along with 5-7 years related experience is required.
- Excellent communication skills, both written and verbal.
- Strong organizational skills and attention to detail.
- Experience using Microsoft Excel, Word, PowerPoint.
- Experience developing and managing budgets.
This is an on-site role at our New Bremen, OH location.
Work Authorization:
Crown will only employ those who are legally authorized to work in the United States. This is not a position for which sponsorship will be provided. Individuals with temporary visas or who need sponsorship for work authorization now or in the future, are not eligible for hire.
No agency calls please.
Compensation and Benefits:
Crown offers an excellent wage and benefits package for full-time employees including Health/Dental/Vision/Prescription Drug Plan, Flexible Benefits Plan, 401K Retirement Savings Plan, Life and Disability Benefits, Paid Parental Leave, Paid Holidays, Paid Vacation, Tuition Reimbursement, and much more.
EOE Veterans/Disabilities
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Crown Equipment Corporation
Crown Equipment Corporation designs, manufactures, distributes, services and supports material handling products that provide customers with superior value. Since its entry into the material handling equipment industry in 1956, Crown has distinguished itself from competitors with exceptional product designs and a unique business approach based on vertical integration. When it says Crown on the outside, it's a Crown on the inside. Crown designs and manufactures 85 percent of its lift truck components, including key parts like motors, drive units, and electronic modules.