Public Relations Specialist (South Florida)

The Public Relations Specialist serves as the primary communications and media relations representative for the South Florida region, which requires residency in South Florida as a remote/off-campus staff member. This position develops and executes strategic communications initiatives that increase awareness of UF/IFAS research, Extension, and education programs while strengthening relationships with key audiences and media outlets.

Media Relations & Story Development

• Identify, research, write, and distribute press releases, feature stories, media advisories, blog content, and other communications materials.
• Develop and pitch story ideas to local, regional, state, and national media outlets.
• Respond to media inquiries and coordinate interviews with subject matter experts.
• Build and maintain relationships with reporters, editors, producers, and other media representatives.
• Monitor media coverage and identify opportunities to increase visibility for UF/IFAS programs and initiatives.

Strategic Communications & Content Planning

• Implement communications plans and public relations strategies that support organizational goals and priorities.
• Collaborate with faculty, Extension personnel, and subject matter experts to develop content for a wide array of audiences.
• Translate technical and scientific information into clear, engaging, and accessible communications.
• Coordinate messaging across media, web, digital, and social media platforms.
• Ensure content aligns with UF/IFAS branding, messaging, and communication standards.

Outreach, Engagement & Program Support

• Serve as a communications liaison for assigned program areas, including Extension initiatives and special projects.
• Promote UF/IFAS achievements, programs, events, and resources through multi-channel communications efforts.
• Support event communications, media coverage, and live social media engagement as needed.
• Maintain editorial calendars and assist in prioritizing content opportunities.
• Collaborate with communications team members and local offices to support coordinated outreach efforts.

Reporting, Training & Professional Development

• Track projects, communications activities, and performance metrics using department project management systems.
• Evaluate communications efforts and prepare reports to measure effectiveness and guide future strategies.
• Provide communications guidance, media relations support, and training opportunities for faculty and staff.
• Review and edit communications materials to ensure quality, accuracy, and consistency.
• Stay current on industry trends, emerging communications tools, and best practices in public relations and strategic communications.

This position operates with a high degree of independence while collaborating closely with UF/IFAS Communications staff, faculty, Extension personnel, and external partners to advance the visibility and impact of UF/IFAS across South Florida.

Some travel is required throughout the State of Florida (primarily throughout South Florida) for events, meetings, conferences, story development, etc. (approximately 5% of work time on average). A valid driver license is required within 60 days (2 months) of hire date.

Master’s degree in an appropriate area of specialization; or a Bachelor's degree in an appropriate area of specialization and two years of appropriate experience.

A degree in public relations, marketing, communications, journalism, or related field. Experience in development and implementation of communications campaigns, public relations campaigns, editorial planning, writing, editing, social media, and/or project management coordination. Experience with communicating scientific discoveries. Proficiency in Associated Press style. The ability to plan, organize and coordinate work assignments independently. Demonstrated ability to work as part of a team toward organizational objectives.