Title: Public Relations Specialist
Location: New York NY - Hybrid (2-3x a week)
Contract: 2-3 Months and Possibility of Extension
Pay Rate - $27.87/hour on W2
Work hours: 40h per week.
Years of Experience: 1 - 2 years
Reason for request - The Public Relations Assistant is needed to support on day-to-day activities of the US-based Public Relations team. The Public Relations Assistant is needed to provide critical administrative PR support across the company s eyewear, retail, and pure player portfolio. Due to the volume of workload, the assistant is needed to support the Americas PR leader to maximize PR results. The assistant is needed to support in the creation of PR presentations, recaps and reports; implementation of PR strategies; tracking and analyzing those strategies results; organic and paid influencer programs and product seeding; paid editorial/media partnerships, PR events; product shipments and other logistics coordination; invoice submission and budget and administrative management.
GENERAL FUNCTION
The Public Relations Specialist is responsible for coordinating the day-to-day activities of the US-based
Public Relations team, providing critical administrative PR support across the company s eyewear
brands and optical retail. This role is hybrid (3 days in office) and based in New York City and reports to
the Americas PR Managers, with dotted lines to the other members of the PR team for whom the role
secondarily supports.
ROLES & RESPONSIBILITIES:
Assist in developing and implementing brand-specific PR plans, influencer marketing, event and
activities in local markets
Liaise with external agency partners in North America and LATAM to equip them with all
necessary PR assets (press releases, photos/videos, samples/seeding products), PR/influencer
strategies, shipping documents as well as collect results/recaps from those agencies/markets and
create comprehensive recaps for the global team
Maintain and manage influencer lists and conduct ongoing influencer research
Support in PR asset development, when necessary (if not provided by global), including press
releases, media alerts, talking points and presentations.
Reconciling and processing invoices and finance process and supporting in budget management
Support on product management and inventory, shipping and logistics management
Schedule meetings and ensures that all preparations are made prior to the meeting time in
addition to capturing meeting notes
Support in planning, execution and recapping of all PR and influencer activities
Create, compile and/or review detailed Excel and PowerPoint documents
Coordinate communication between internal team and external partners
Ensure accuracy of press and social results tracking, utilizing DMR and Companion platforms
Assist in achieving excellent results through editorial press, social/influencer programs and paid
editorial/media opportunities
Support on general administrative support of PR activations and team as needed
BASIC QUALIFICATIONS
Bachelor s degree in public relations, Marketing, Media, Communications or Business
Minimum 3 years of experience in PR (agency or in-house)
Excellent written, verbal and interpersonal communication skills
Excellent verbal and written communication skills and ability to work independently with minimal
supervision as well as part of a team
Proficient in Microsoft Word, Excel, PowerPoint and Outlook
Outstanding logistics, project-management and follow-up skills
Existing knowledge of and desire to learn more about the PR, media and influencer landscapes
Excellent verbal and written communication skills and ability to work independently with minimal
supervision as well as part of a team
Excellent organizational skills and attention to detail
Highly organized, self-starter, strong initiative
Ability to work on multiple projects and prioritize workload
PLUS:
" Experience working with DMR, CreatorIQ or other press/social coverage tracking platforms
" Experience with Influencer Marketing