Public Information Officer 3

Public Information Officer 3

Salary

$3,831.00 - $7,518.00 Monthly

Location

Baton Rouge, LA

Job Type

Classified

Job Number

CRT-2026-226475-KW

Department

Culture Rec & Tourism-Tourism

Opening Date

09/23/2026

Closing Date

9/28/2026 11:59 PM Central

• Description
• Benefits
• Questions

About this Job

This position is located within the Office of Tourism in Baton Rouge, LA

The Louisiana Office of Tourisms vision is to market and promote the brand of Feed Your Soul, showcasing Louisiana as a travel destination, increasing revenue generated by the tourism industry, and contributing to the economic impact of tourism in all 64 parishes. The Office of Tourism partners with tourism professionals and industry stakeholders in private and public sectors to extend and enhance their efforts to reach domestic and international consumers and travel trade.

We are seeking a highly skilled, creative, and detail-oriented Senior Multimedia Producer & Digital Asset Specialist to spearhead our agencys visual storytelling, asset collection, and data preservation efforts. This advanced position splits its focus between field execution and strategic media management. In this role, you will lead high-end agency photography, produce engaging video content tailored for social media platforms, and architect the agencys centralized digital asset management (DAM) system. The ideal candidate pairs a sharp artistic eye with the organizational mindset of a digital archivist.

An ideal candidate should possess the following competencies:

Communicating Effectively: The ability to convey information, ideas, and emotions using structured communication methods that promote understanding and engagement.

Managing Programs: The ability to plan, execute, monitor, and evaluate programs to achieve strategic objectives and long-term outcomes.

Thinking Critically: The ability to analyze information objectively, identify connections across sources, and form logical, well-supported conclusions.

Minimum Qualifications

Five years of experience in public relations, journalism, marketing, content creation, social media management, or graphic design; OR

Six years of full-time experience in any field plus two years of experience in public relations, journalism, marketing, content creation, social media management, or graphic design; OR

A bachelors degree plus two years of experience in public relations, journalism, marketing, content creation, social media management, or graphic design; OR

An advanced degree in public relations, marketing, communications, journalism, or English plus one year of experience in public relations, journalism, marketing, content creation, social media management, or graphic design.

EXPERIENCE SUBSTITUTION:

Every 30 semester hours earned from an accredited college or university will be credited as one year of experience towards the six years of full-time work experience in any field. The maximum substitution allowed is 120 semester hours which substitutes for a maximum of four years of experience in any field.

Job Specification

The official job specifications for this role, as defined by the State Civil Service, can be found here.

Job Duties and Other Information

Job Duties:

• Execute high-profile photo assignments documenting agency initiatives, emergency responses, executive leadership, and

statewide public programs.

• Master advanced lighting, composition, and technical styling across a variety of challenging environments, including

conferences, tourism events, festivals, and other photography situations.

• Perform expert post-production editing, color correction, and retouching using the Adobe Creative Cloud suite or other to

meet strict publication standards.

• Conceptualize, script, shoot, and edit short-form and long-form video content optimized for specific platforms (including

lnstagram Reels, TikTok, YouTube).

• Translate complex agency policies and programs into accessible, visually compelling, and engaging public-facing video

narratives.

• Integrate motion graphics, subtitles, audio mixing, and on-screen text to ensure all videos are highly engaging and fully

accessible (ADA compliant).

• Lead and work with the creative and digital agencies in the production of still and digital images for the Louisiana Office of

Tourism visual library.

• Design, implement, and maintain the agencys centralized digital library, establishing strict folder hierarchies and

standardization protocols.

• Enforce robust metadata frameworks, ensuring every image and video file is properly tagged, keyworded, geolocated, and

labeled with copyri ght/release documentation.

• Streamline the retrieval process for internal staff, media outlets, and public records requests, ensuring historical agency

assets are securely archived and easily searchable.

• Other Duties assigned as needed.

Position-Specific Details:

Appointment Type: This position will be filled as a job appointment. In the event that funds become available for a permanent position, the employee may be converted to a probationary appointment.

Work Schedule: M-F 8:30 am - 5:00 pm. This position may be required to work evenings, weekends, and/or overtime. Travel may be required.

The Office of the Lieutenant Governor and the Department of Culture, Recreation, and Tourism are participants in the E-Verify system for identification and employment eligibility purposes.

Louisiana as a State, is a Model Employer for People with Disabilities.

How To Apply:

No Civil Service test score is required in order to be considered for this vacancy.

To apply for this vacancy, click on the "Apply" link above and complete an electronic application, which can be used for this vacancy as well as future job opportunities. Applicants are responsible for checking the status of their application to determine where they are in the recruitment process. Further status message information is located under the Information section of the Current Job Opportunities page.

• Information to support your eligibility for this job title must be included in the application (i.e., relevant, detailed experience/education). Resumes will not be accepted in lieu of completed education and experience sections. Applications may be rejected if incomplete.

For further information about this vacancy, contact:

Katelyn Wale

Department of Culture, Recreation, and Tourism

1051 N 3rd Street

Baton Rouge, LA 70802

Fax: (225) 342-7928

kwale@crt.la.gov

Louisiana State Government represents a wide variety of career options and offers an outstanding opportunity to make a difference through public service. With an array of career opportunities in every major metropolitan center and in many rural areas, state employment provides an outstanding option to begin or continue your career.

As a state employee, you will earn competitive pay, choose from a variety of benefits, and have access to a great professional development program:

Insurance Coverage More information can be found at https://info.groupbenefits.org/

Parental Leave - Up to six weeks paid parental leave

More information can be found at https://www.civilservice.louisiana.gov/Parental-Leave/Default.aspx

Holidays and Leave - State employees receive the following paid holidays each year:

• New Years Day
• Martin Luther King, Jr. Day,
• Mardi Gras,
• Good Friday,
• Memorial Day,
• Independence Day,
• Labor Day,
• Veterans Day,
• Thanksgiving Day and Christmas Day.
• Additional holidays may be proclaimed by the Governor

State employees earn sick and annual leave which can be accumulated and saved for future use. Your accrual rate increases as your years of service increase.

Retirement - State of Louisiana employees are eligible to participate in various retirement systems (based on the type of appointment and agency for which an employee works). These retirement systems provide retirement allowances and other benefits for state officers and employees and their beneficiaries. State retirement systems may include (but are not limited to):

• Louisiana State Employees Retirement System (www.lasersonline.org). LASERS has provided this video to give you more detailed information about their system
• Teachers Retirement System of Louisiana (www.trsl.org),
• Louisiana School Employees Retirement System (www.lsers.net), among others

01

CE: Communicating Effectively - How well do you share information and ideas in ways that others can understand, relate to, and act on?

• I communicate unclearly, use poor tone, and ignore the audience.
• I share main ideas clearly and adapt to the audience when reminded.
• I communicate clearly, listen actively, and explain complex ideas well.
• I craft messages that connect, inspire, and drive action across audiences.

02

CE: Communicating Effectively - Explain your selection by providing specific examples from your experience. Tip: Use the STAR method (situation, task, action, result) to explain how you have demonstrated this competency. Examples from work, military service, volunteering, education, or other life experiences are all valid.

03

MPg: Managing Programs - How well do you plan, run, and improve programs to achieve long-term goals?

• I struggle to connect program work to goals, manage resources, involve stakeholders, or track outcomes.
• I manage parts of programs with support, but I don't always communicate clearly or use data consistently.
• I develop clear program plans, shift resources as needed, coordinate with stakeholders, manage risks, and use data to improve results.
• I lead long-term planning, build cross-team trust, use data and evaluation to innovate, and communicate strategically to keep programs aligned with big-picture goals.

04

MPg: Managing Programs - Explain your selection by providing specific examples from your experience. Tip: Use the STAR method (situation, task, action, result) to explain how you have demonstrated this competency. Examples from work, military service, volunteering, education, or other life experiences are all valid.

05

TCr: Thinking Critically - How do you analyze information and draw meaningful conclusions from it?

• I miss key details or oversimplify information, and my conclusions may not be based on evidence.
• I try to analyze information, but I may overlook the relevance or credibility of my sources.
• I analyze key information, consider the evidence, and form logical conclusions based on credible sources.
• I uncover deeper insights by connecting different sources, questioning assumptions, and identifying patterns.

06

TCr: Thinking Critically - Explain your selection by providing specific examples from your experience. Tip: Use the STAR method (situation, task, action, result) to explain how you have demonstrated this competency. Examples from work, military service, volunteering, education, or other life experiences are all valid.

07

Provide the level of degree, major as given on your official transcript, school name, and date earned for each degree you have completed. Example: (Bachelor's in biology at Louisiana State University, May 2012) If you have not completed a degree, enter N/A.

Required Question

Employer State of Louisiana

Address 1201 N 3rd St

Baton Rouge, Louisiana, 70802

Phone (866) 783-5462

Website http://agency.governmentjobs.com/louisiana/default.cfm