Program Manager, RL

RESPONSIBILITIES:

Program breadth & multi-workstreams

• Maintain live awareness of every asset in production across all workstreams stage, owner, blocker, and launch date and keep a single source of truth others can rely on.
• Run multiple creative batches concurrently at different phases (briefing, concept review, feedback consolidation, approvals, launch) without dropping threads.
• Hold quality and brand consistency steady as volume scales.

Agency & internal team oversight

• Oversee the external creative agency / production partner and the internal creative team in parallel, holding both to timeline, deliverables, and quality bar.
• Partner with Marketing to brief the agency, drive concept reviews, and manage the feedback loop to a decision.
• Manage overall scope across external partner and internal workstreams, and surface scope changes and overage to the In-App Marketing team.
• Note: this role does not sign contracts, statements of work, or scope documents.
• Contract execution is owned by the In-App Marketing team. This role provides the scoping guidance and inputs, delivery tracking, and reconciliation that those documents depend on.

Production partnership & resourcing

• Partner directly with the Production lead to resource the team correctly staffing and scoping work accurately, and flexing team composition as business needs shift.
• Co-own and document roles and responsibilities across program management and production so ownership boundaries are explicit and handoffs are clean.
• Identify resourcing gaps and risk early, before they become delivery slips.

Content strategy

• Partner on content strategy for the program, not just execute against it translate business and product priorities into a coherent content plan.
• Partner with Marketing/Brand, Product, and Comms stakeholders, and translate leadership direction (including guidance from WhatsApp leadership) into actionable creative briefs.
• Shape audience-specific creative direction as priorities evolve.

Budget support

• Maintain the program's budget picture: track spend against scope by workstream, reconcile actuals, and forecast remaining-year needs.
• Flag billing discrepancies and make trade-off recommendations when funding is constrained.

Escalation & decision ownership

• Act as the escalation point for the PGM managing ongoing execution: resolve stalled reviews, break feedback deadlocks, and arbitrate competing priorities.
• Consolidate conflicting stakeholder input into one clear decision and communicate it back quickly so production keeps moving.
• Escalate upward with a recommendation, not just a problem.

Process & continuity

• Define and document the program's operating cadence, intake, and approval paths.
• Maintain coverage plans and handoff documentation so the program runs uninterrupted during absences.
• Onboard new team members and agency partners onto the program's surfaces, process, and standards.

QUALIFICATIONS:

• Agency background required experience at the Account Director or senior Account Supervisor level. Ideally exposure to both large agencies and smaller, digital-first shops.
• Deep experience in high-volume content production: social assets, editorial content, and always-on campaigns.
• Proven track record sustaining that volume over time not one-off launches or campaign bursts.
• Experience leading a small team producing a high volume of assets on a sustained cadence.
• Demonstrated ability to oversee an external agency / production partner and an internal creative team simultaneously.
• Resource management experience: staffing and scoping projects accurately, and adjusting team composition as needs change.
• Comfortable owning content strategy and translating business priorities into a content plan.
• Strong written and verbal communication; able to be the decision-maker in a room of conflicting feedback.
• Comfort with ambiguity and shifting priorities from senior leadership.

PREFERRED QUALIFICATIONS:

• Experience with in-app / in-product marketing surfaces at consumer scale, as opposed to paid media only.
• Familiarity with WhatsApp or another large messaging product and its user-facing surfaces.
• Experience partnering with product teams on feature-launch communications.
• Category experience in automotive, retail, or Client.
• Background supporting audience-specific creative strategy (e.g. Gen Z / Gen Alpha inclusive creative).

Success in the First 90 Days

• Every asset in production is visible and accounted for; no work is discovered late.
• Creative batches ship on schedule, with escalations resolved rather than queued.
• Roles and responsibilities between program management and production are documented and understood by both sides.
• The team is resourced to the actual volume, with staffing adjusted proactively as scope shifts.
• Cross-functional partners know where to bring requests and when to expect delivery.