Overview:
This role brings cross-divisional and marketing partners together to develop off-price marketing campaigns that move the business and REI brand forward. A champion of the REI brand and highlighting the co-op’s strongest points of differentiation, this role leads campaign strategy and execution across customer and channel touchpoints.
Using customer and business insights, market trends, and cultural context, this role will define campaign strategies that support customer needs and business outcomes. This role will also bring innovation to the work and help REI continue to evolve its off-price marketing approach.
Responsibilities:
- Develops and leads off-price campaign strategies that deliver against business and customer outcomes, including briefs, communication strategies, and go-to-market plans.
- Scope of campaign support could include major off-price events, member offers, clearance, or Outlet.
- Builds off-price contingency plans and supports the overall contingency program to address emerging cultural, business, and customer risks.
- Collaborates with Marketing Planning and Customer Insights team to develop measurable campaign KPIs and supports recapping as needed.
- Advocates for what matters to our members through fluency in Customer Plan and building customer-centered marketing campaigns from strategy through execution.
- Partners closely with business partners to integrate offers into campaigns and support broader offer strategies.
- Ensures that the customer experience and supporting content, assets, and programs deliver on marketing strategy and objectives.
- Maximizes the potential of campaigns through expanded consideration of how to reach customers through paid, owned, earned, employee, and partner communication channels.
- Assures REI branding and product attributes are appropriately represented in campaigns.
- Understands current business performance and opportunities to evolve in-market and future campaign strategies and execution.
- Student of retail trends, outdoor culture, consumer behaviors, and outdoor activities to influence marketing innovation and outdoor specialty retail expression.
Required Qualifications
- 5+ years with marketing strategy or campaign management experience.
- Knowledge of marketing competencies including campaign strategies, briefs, communication strategies, and go-to-market development.
- Experience authoring briefs and communication strategies.
- Proven track record developing integrated marketing strategies and go-to-market plans that meet or exceed business goals.
- Demonstrated ability to manage work in a deadline and process-driven environment.
- Demonstrated ability to assess important market requirements and opportunities and identify market opportunities.
- Experience in off-price marketing, including marketing multiple types of offers, influencing and/or creating off-price offer constructs to maximize marketing potential and drive business outcomes.
- Experience and success in productively managing partners and relationships to develop marketing strategies and campaigns.
Preferred Qualifications
- BA in Business, Marketing, or Communications preferred.
- Experience working with retailers carrying a broad portfolio of products and brands.
Closing:
At REI, we believe the outdoors is for all. We are committed to becoming a fully inclusive, anti-racist, multicultural organization. We know that there's strength in our diversity – that each employee brings unique skills, experiences, and perspectives. Every day you are driving change, fostering a culture of respect, and knowing you're backed by benefits that support your whole life. To work towards this commitment and fulfill our brand promise of inspiring and enabling a life outside for everyone, we seek employees who demonstrate different ways of working, create a sense of belonging, and actively listen and learn.
Pay Transparency
We are committed to practices that promote pay equity and transparency. As required by applicable Pay Transparency laws, REI provides a range of compensation for roles that may be hired in locations under these requirements. Factors that may be used to determine your actual salary may include a wide array of factors, including: your specific skills and experience, geographic location or other relevant factors.
REI offers all regular employees a generous employee discount, access to health benefits, a retirement savings plan and accrued time off. Click here for a detailed overview of benefits plans by employee profile.
Base Pay Range:
$85,400.00 - $136,700.00 per year