Production & Tools Manager: 26-01655

Production Ownership & Execution

• Own the production queue end-to-end: intake, prioritization, assignment, build, QA, and launch of campaigns across all supported channels
• Set and enforce quality standards through structured QA processes (content accuracy, rendering, audience logic, suppression rules, personalization, targeting)
• Manage execution timelines, identify blockers early, and coordinate cross-team dependencies for on-time delivery
• Gather and validate requirements, translating ambiguous requests into clear, actionable production briefs
• Apply compliance and privacy rules (GDPR, CAN-SPAM, preference center requirements) to every campaign
• Anticipate risks, escalate issues proactively, and propose mitigations
• Recommend production strategy to improve efficiency and effectiveness

Capacity Planning & Workflow Management

• Forecast production capacity based on campaign volume, complexity, and team capability
• Create and maintain forward-looking roadmaps for production operations
• Estimate level of effort for incoming work and manage competing priorities
• Define and optimize production workflow from intake through post-launch analysis

Tool Ownership & Education

• Serve as primary owner of marketing automation and production systems
• Own and maintain templates (audience, journey, reporting, creative)
• Map system capabilities and gaps, advocating for enhancements
• Design cross-team handoff architecture between Production, Campaign Strategy, Creative, Legal, Analytics
• Educate cross-functional teams on processes, capabilities, and best practices
• Communicate system changes, constraints, and recommendations to leadership

Quality & Accountability

• Drive a culture of ownership and accountability within the production operation
• Diagnose production issues methodically and implement lasting fixes
• Maintain and improve QA checklists, error-handling protocols, and fail-safe logic

• 5–7 years in marketing operations, campaign production, or production management in high-volume, multi-channel environment
• Expert-level proficiency with enterprise marketing automation platforms (email, push, SMS, in-app, journey orchestration)
• Demonstrated expertise in campaign QA processes at high volume
• Experience managing a high-volume, short-timeline digital communications production team
• Deep knowledge of personalization logic and dynamic content for global, multi-language campaigns
• Strong understanding of compliance/privacy frameworks (GDPR, CAN-SPAM)
• Proven ability to manage production timelines, plan capacity, and allocate resources across concurrent workstreams
• Experience defining scope, gathering requirements, and writing production briefs
• Excellent stakeholder management and communication skills (technical and non-technical audiences)
• Strong structured problem-solving skills
• Working knowledge of SQL (basic queries, filtering, joins)
• Experience managing vendor/contractor relationships

• Marketing operations, campaign production, or comparable production management role
• High-volume, multi-channel communications environment
• Enterprise marketing automation platforms at scale
• Digital communications production team management
• Global, multi-language campaign experience
• Compliance-driven regulatory or advocacy communications (preferred)
• Journey builder tools, automated lifecycle systems, trigger-based campaigns (preferred)
• Designing or improving production workflows and handoff processes (preferred)
• A/B testing frameworks and statistical significance interpretation (preferred)