Product Marketing Program Director watsonx.data

International Business Machines Corp

Austin, TX

JOB DETAILS
SKILLS
Business Skills, Channel Strategies, Communication Skills, IBM Product Family, Leadership, Market Entry Strategy, Market Segmentation, Marketing, Marketing/Promotional Messaging, Outbound Marketing, Product Marketing, Product Positioning, Product Programs, Revenue Planning, Sales, Storytelling
LOCATION
Austin, TX
POSTED
30+ days ago

We are seeking an energetic, innovative and experienced product marketing leader to join the IBM Software Product Marketing team and lead watsonx.data. As a Product Marketing leader, you will define and drive differentiated product positioning, messaging, and go-to-market strategies for a leading product in the IBM Software portfolio.

You will lead client-centric messaging and storytelling for how watsonx.data shows up in market including driving product requirements, strategic launches, major programs and product activation within IBM's sales and marketing teams to exceed aggressive usage and revenue targets.

Responsibilities include frequent leadership of high-impact client, partner, analyst and influencer engagements, developing prescriptive messaging and client-journeys for different market segments and the ability to articulate business value and technical capabilities of a data platform solution.

Leaders are required to spend time with their teams and clients and therefore are generally expected to be in the workplace a minimum of three days a week, subject to business needs.

About the Company

I

International Business Machines Corp

At IBM, you don’t need a degree to shape the future. Just bring your skills—and your passion. To build. To design. To code. To consult. To think along with clients and sell. To make markets. To invent. To collaborate.

Not just to do something better, but to attempt things you've never thought possible. To lead in this new era of technology and solve some of the world's most challenging problems. Let’s get to work.

COMPANY SIZE
10,000 employees or more
INDUSTRY
Computer/IT Services
FOUNDED
1911
WEBSITE
http://www-03.ibm.com/employment/us/