Highlights
As a leader in the team, you will be a strategic thinker, driving our channel strategy and expected to influence across the organization, partnering with our Creative, Tech and Central Automated Marketing teams to drive best-in-class email and push campaigns for our customers. NAS Marketing is seeking a Product Marketing Manager responsible for driving a best-in-class customer experience, helping to drive strategy, innovation and sales across e-mail and push campaigns for North America Stores (NAS).
Numbers & Facts
| Location | Seattle, WA |
| Industry | Retail |
| Company Size | 10,000 employees or more |
| Year Founded | 1994 |
| Website | http://Amazon.com/militaryroles |
Description
The North American Stores (NAS) Marketing team helps customers discover and engage with new, popular and relevant products across categories. We do this by combining technology, science, innovation, marketing and creativity to build new customer-facing features and experiences alongside tools for marketers. We are looking for creative, customer-obsessed, curious and highly entrepreneurial leaders to join our new and exciting team.
NAS Marketing is seeking a Product Marketing Manager responsible for driving a best-in-class customer experience, helping to drive strategy, innovation and sales across e-mail and push campaigns for North America Stores (NAS). You will be responsible for developing manual and semi-automated campaigns in support of new and highly exciting shopping programs and events. As a leader in the team, you will be a strategic thinker, driving our channel strategy and expected to influence across the organization, partnering with our Creative, Tech and Central Automated Marketing teams to drive best-in-class email and push campaigns for our customers.
Key job responsibilities
- Research audience and identify key audiences for events
- Design an email and push marketing strategy for campaigns based on customer analysis
- Establish goals and KPIs for channel
- Partner with stakeholder teams and creative in determining and organizing email and push campaign content.
- Use email segmentation to send curated content to specific audiences.
- Track conversion rates and related revenue from campaigns.
- Conduct analysis on campaign performance and make necessary adjustments.
- Use performance insights to optimize for growth
About Company
At Amazon, we don’t wait for the next big idea to present itself. We envision the shape of impossible things and then we boldly make them reality. So far, this mindset has helped us achieve some incredible things. Let’s build new systems, challenge the status quo, and design the world we want to live in. We believe the work you do here will be the best work of your life.
Wherever you are in your career exploration, Amazon likely has an opportunity for you. Our research scientists and engineers shape the future of natural language understanding with Alexa. Fulfillment center associates around the globe send customer orders from our warehouses to doorsteps. Product managers set feature requirements, strategy, and marketing messages for brand new customer experiences. And as we grow, we’ll add jobs that haven’t been invented yet.
It’s Always Day 1
At Amazon, it’s always “Day 1.” Now, what does this mean and why does it matter? It means that our approach remains the same as it was on Amazon’s very first day – to make smart, fast decisions, stay nimble, invent, and stay focused on delighting our customers. In our 2016 shareholder letter, Amazon CEO Jeff Bezos shared his thoughts on how to keep up a Day 1 company mindset. “Staying in Day 1 requires you to experiment patiently, accept failures, plant seeds, protect saplings, and double down when you see customer delight,” he wrote. “A customer-obsessed culture best creates the conditions where all of that can happen.” You can read the full letter here
Our Leadership Principles
Our Leadership Principles help us keep a Day 1 mentality. They aren’t just a pretty inspirational wall hanging. Amazonians use them, every day, whether they’re discussing ideas for new projects, deciding on the best solution for a customer’s problem, or interviewing candidates. To read through our Leadership Principles from Customer Obsession to Bias for Action, visit https://www.amazon.jobs/principles
Wherever you are in your career exploration, Amazon likely has an opportunity for you. Our research scientists and engineers shape the future of natural language understanding with Alexa. Fulfillment center associates around the globe send customer orders from our warehouses to doorsteps. Product managers set feature requirements, strategy, and marketing messages for brand new customer experiences. And as we grow, we’ll add jobs that haven’t been invented yet.
It’s Always Day 1
At Amazon, it’s always “Day 1.” Now, what does this mean and why does it matter? It means that our approach remains the same as it was on Amazon’s very first day – to make smart, fast decisions, stay nimble, invent, and stay focused on delighting our customers. In our 2016 shareholder letter, Amazon CEO Jeff Bezos shared his thoughts on how to keep up a Day 1 company mindset. “Staying in Day 1 requires you to experiment patiently, accept failures, plant seeds, protect saplings, and double down when you see customer delight,” he wrote. “A customer-obsessed culture best creates the conditions where all of that can happen.” You can read the full letter here
Our Leadership Principles
Our Leadership Principles help us keep a Day 1 mentality. They aren’t just a pretty inspirational wall hanging. Amazonians use them, every day, whether they’re discussing ideas for new projects, deciding on the best solution for a customer’s problem, or interviewing candidates. To read through our Leadership Principles from Customer Obsession to Bias for Action, visit https://www.amazon.jobs/principles