Product Marketing Manager, Staff

Job Title: Product Marketing Manager, Staff
Location: Remote
Duration: 6 Months
Job Type: Temporary Assignment
Work Type: Remote

Job Description:

• Make your impact within a rapidly growing Fintech Company
• The Product Marketing team at Client is the driving force behind bringing products to market and growing their impact on customers and the business.
• We represent the voice of the customer before, during, and after launch.
• Our role is to articulate product value in a way that resonates with customers, differentiates against the competition, and drives adoption, retention, and advocacy.
• At Client, Product Marketing partners closely with Product, Support, Sales, Customer Success, Brand, Growth, Creative, and Legal, making it a highly dynamic and influential function.
• As a Staff Product Marketing Manager, you will architect the go-to-market (GTM) strategy for supplier and network and build the systems that help our teams execute across the full GTM lifecycle.
• This role will focus on the supplier and network, developing strategies and programs to drive acquisition and retention, partnering across Marketing, Product, Sales, and Customer Success.
• You will be the voice of the customer in roadmap discussions, create differentiated positioning and messaging, and orchestrate effective GTM launches.
• You'll lead the GTM strategy for acquisition, retention and enablement.
• You'll also lead core functions such as competitive analysis, market research, and customer advocacy.
• Success in this role will be measured by shared supplier goals, which you'll co-own with Sales and Product, and by the adoption and quality of the GTM systems you build.

Key Responsibilities:

• Architect the (GTM) strategy for supplier and network, translating insights that drive acquisition, adoption, and retention, aligning cross-functional stakeholders and resources.
• Set KPIs with Sales and Product and track progress against shared targets.
• Influence roadmap and investment decisions for the segment, partnering with Product to turn firm and sales insights into prioritization.
• Define the research learning agenda.
• Serve as the champion for suppliers and the network, turning insights about needs, journeys, and segments into messaging and programs that resonate.
• Lead audience segmentation, positioning, and messaging, creating compelling product narratives that guide all GTM efforts.
• Lead complex, multi-team launches and programs end to end, and iterate the GTM playbook so the team can repeat what works.
• Partner with Sales to deliver enablement content, tools, and processes that drive adoption, address competition, and support new capabilities.
• Run win/loss, competitive, and funnel analysis to sharpen positioning, and develop pricing POVs for the Pricing team.

We'd love to chat if you have:

• 12+ years of professional experience in Product Marketing (or closely related role), with direct experience at the Senior Product Marketing Manager level.
• Proven experience in B2B SaaS and/or fintech with preference for companies that sell to finance professionals.
• A track record of successful product and feature launches, including developing positioning, messaging, and GTM strategy.
• Experience conducting market research, competitive analysis, and customer segmentation, and translating findings into strategy and roadmap decisions, with a strong analytical mindset and the ability to work closely with research and analytics teams.
• Demonstrated ability to influence senior stakeholders and outcomes through others across Product, Sales, and Marketing, without direct authority.
• Strong written and verbal communication skills, with experience presenting to VP and executive leadership.
• Ability to reconcile competing priorities across audiences, products, or sales motions in a highly matrixed environment.

Preferred Qualifications:

• Proven track record in product or segment marketing targeting B2B enterprise channels (payments or fintech experience heavily preferred).
• Hands-on experience with training, battle cards, objection handling, and payments or product-specific playbooks for a sales and customer success teams.
• Ability to set direction and build processes in ambiguous, fast-changing environments, with minimal supervision.
• Skilled storyteller who can connect multiple products or segments into one narrative for internal and external audiences.
• Exposure to pricing and packaging strategy.